Welcome one and all to the digital marketing monthly round-up for April 2019! As May arrives, the weather is already improving as the short-sleeves and shorts will soon return. April was a busy month and an exciting one if you’re a Game of Thrones fan. The first half of its final season has wowed fans around the world, with the Battle of Winterfell leaving us all an emotional wreck! Marvel joined in with delivering Avengers: Endgame, a three hour emotionally charged epic that brought the Infinity Gauntlet storyline to a satisfying conclusion – more on Thanos later! Meanwhile, the world of SEO, PPC and Social Media was awash with new developments. So take a seat, tell death “not today”, grab a cuppa and take in everything you may have missed!
1. BrightonSEO April 2019
The biggest event in the UK SEO calendar took place on the south coast once again with April 2019’s iteration of BrightonSEO. It was another packed event full of incredible speakers and the Ricemedia team travelled to take in that knowledge. Our own Head of Content, Coral Luck took to the stage to show us How To Repurpose Existing Content to Enhance Your Strategy. If you missed BrightonSEO, we have all the slides and our own highlights and key takeaways from the event!
2. DuckDuckGo Were The Only Google Competitor to Grow In 2019 So Far
Google is the grandaddy of search with little competition, however DuckDuckGo are showing promising growth. For Q1 2019, DuckDuckGo’s organic search visits are up 78% year-on-year with overall search visits up 54%. Conversely, Google saw a 2% decrease in overall search visits but mobile search visits grew 6%. The fledgling search engine has a long way to go, but it is a promising start to the year for DuckDuckGo.
3. Google Indexing Bug Affects Search
At the beginning of April, a huge technical issue caused web pages to be deindexed on Google. The issue caused widespread issues including Google News as select publishers reported that their articles were going missing. The bug also selected unrelated canonical URLs and contributed to missing data in Search Console. Google say all issues are resolved but digital marketers will keep an eye on developments in case the bug returns to affect SEO again.
4. Yoast SEO Now Offers Defragmented Schema Markup On WordPress
For the first time in WordPress, you can now access defragmented Schema markup thanks to Yoast SEO. The update is remarkable as it can clean up the mess left behind by past Schema implementations. With Yoast’s plugin you can ensure correct information appears in Google Knowledge Panels, increased chance of products in snippets appearing in search results and a better chance of good local listing snippets (when combined with the Local SEO plugin). All these features are available in the free version of the plugin!
5. We Compiled Our list of WordPress Plugins That Will Boost Conversions
The new update to Yoast SEO is one reason we recommend it to all our clients. However, what other WordPress plugins can help you boost conversions? We set Elliot with the task of listing his top five of the best plugins around that will bring further sales and goal completions to your website.
6. Thanos Wipes Out Half of SERPs
In 2018’s Marvel Avengers: Infinity War, Thanos defeated Captain America, Iron Man, Thor and the rest of the team before using the Infinity Gauntlet to wipe out exactly half of all living creatures in the universe. Ahead of the release of Endgame, Google added a fun Thanos easter egg that appears when you search his name. Clicking the Infinity Gauntlet plays a fun animation that wipes out half of all search results. Try it now!
7. Facebook Stories Has 500 million Daily Users & Three Million Advertisers
Are you one of the three million advertisers on Facebook Stories? Well, you now have the potential to reach 500 million daily users, according to the latest figures. The figure is up from 300 million that was reported by the company in September. The opportunity to reach your audience via stories is growing, as people seem to be veer towards temporary forms of content.
8. Is Premium Google My Business Coming Soon?
Google are seeing if people will be interested in paying a fee for access to premium Google My Business features. Some new features listed in the survey include; customer support, verified reviews, “Book” button on business profile, search results placement and getting leads from competitor profiles. The survey then creates a mock subscription package based on your preferences. It will be interesting to see if this comes to fruition, but that will depend on the results of this survey.
9. We Looked At Where Bing Is Better Than Google
Google might be the king of search engines but as we’ve seen with DuckDuckGo, it has competition. One of those competitors is Microsoft’s Bing but it’s somewhat neglected by businesses and marketers – we believe it shouldn’t be! Despite only having a 4% worldwide share of Search, it has some benefits over Google. These include cheaper advertising and awesome features that boost local businesses. We compiled the 5 Things Bing is Better at Than Google so you can see what you’re missing out on.
10. Bing Ads Rebranding As Microsoft Advertising
Talking of Bing, Microsoft announced, at the end of April, that its advertising platform would be rebranded under the name: Microsoft Advertising. The rebrand is part of Microsoft’s focus on personalisation and artificial intelligence with products “more connected to your data and your business”. For the 500,000 Bing Ads users a name change is just the start in ushering new and improved features for the future. The rebrand will take place during 2019.