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How your Business Can Avoid Duplicate Content

Duplicate content is where two or more pages host the same content, whether it be the text on a page, or an entire page being available through multiple URLs. When this happens, it poses a problem for search engines, seeing as it’s their job to provide the most relevant page for the user. If the…

5 Social Media Mistakes Every Company Makes

Although the concept of social media is still very young in the corporate world, it has fast become a vital part of practically any company’s marketing strategy. However, it may come as a surprise that tweeting, liking and meme-ing everything you can possibly think of is not always the best approach, and could damage your…

The Impact of Google’s Mobile Popup Algorithm Update

In August 2016, Google warned the world that they would be releasing an algorithm update to crack down on interstitials on mobile pages. For anyone who isn’t familiar with what an ‘interstitial”’ is, then I guess I should explain it to you… An interstitial is an advertisement that appears while a chosen website or page is…

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