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Facebook advertising – The Fundamentals

Whether you’re on your daily commute, walking through the park, or waiting to meet a friend in the local coffee shop, it’s guaranteed you’ll spot someone with their head down, staring at their phone, scrolling through social media. Why? Because it’s become the social norm. We now live in a digital age where family members,…

How to Repurpose Content for Different Customers

Content marketing should be a crucial part of your overall digital marketing strategy; having useful, accessible, relevant content on your site is key to getting better rankings, improving your Quality Scores for paid search and giving your customers something to engage with on social. However, producing high-quality content can be very time and resource intensive.…

Google v Bing SEO: Tips & Best Practices

For most people, when you think SEO you think Google. But this doesn’t mean that you should ignore all other search engines. Specifically, giving some attention to Bing SEO can help you stand out from your competitors. According to Net Marketshare, out of all search engines, Google has over 78% of the global market share…