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How to Structure a Google AdWords Campaign: The Basic Blocks

Looking out over the cluttered landscape your stomach sinks. There is a button labelled campaign, “campaign?” you mutter to yourself, “am I waging a war of some kind?” List upon endless list of suggested bids, competitiveness scores and who the hell is bidding on my brand name?! Welcome to Google AdWords. It’s what the big…

Five Ways to Defeat Basket Abandonment (for good)

With around three-quarters of baskets being abandoned, there’s a pressing reason to take action – Jay Radia, CEO of conversion rate optimisation experts Yieldify, explains five simple solutions. Basket abandonment is still a huge problem for digital marketers; a staggering 74% of customers abandoned their baskets before making a purchase in 2016. That’s 3 out…

5 Key SEO Trends to Follow this Summer

We live in an ever-changing and progressive society; constantly searching and reaching for the next big thing. And it’s no different when it comes to SEO.  Search Engine Optimisation is driven by the public’s constantly developing wants and needs, as it continuously evolves to reflect the trends, technology and fads of the day. So if…

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