February round up digital marketing

The Digital Marketing Monthly Round-Up: 10 Things That Happened in February 2018

Hi and welcome to 2018’s second instalment of the Digital Marketing Monthly Round-Up! The UK is currently in the grips of the #BeastfromtheEast, (leaving our cosy, warm beds and bracing ourselves for -6°C to -11°C is the worst) and Storm Emma is about to join the frozen party that nobody asked for, nor wanted. Putting the sub-zero temperatures aside, it’s fair to say that February has been a pretty shocking month. The social media world has been gripped by the strength and bravery Parkland Florida students have shown whilst battling for gun control in America, after a former student opened fire at Marjory Stoneman Douglas High School and killed 17 people on Valentine’s Day. The Winter Olympics had us all amazed at what the human body was capable of, and the Internet had a melt down after Kylie Jenner announced the birth of her daughter (finally!). It’s been a pretty big month for us in St Paul’s Square as well –  Social Media Manager, Beccie, joined the Ricemedia team, and our Sales Squad had their best month yet, with a 373%  uplift in billings month on month! The world of Digital Marketing never stops, so it’s time to wrap yourself up warm, get a hot drink and check out February’s Digital Marketing Monthly Round-Up digest!

1. Snapchat lost $1.3 billion in value after Kylie Jenner tweeted about them

On February 21st, social media mogul Kylie Jenner tweeted about Snapchat’s new update and redesign (that has been very poorly received), and on the same day Snapchat’s shares sank by 7.2%, causing a loss of $1.3 billion in market value. Jenner’s tweet about not opening the app anymore prompted similar replies from her 24.5 million Twitter followers.  Whilst we can’t prove that Kylie Jenner’s tweet caused the stock prices,  it shows just how influential the Kardashians are – especially when it comes to social media. It’s also important to mention that despite the stock loss, the CEO pf Snapchat gave himself the third biggest bonus in history. You can read all about it here.

 

kylie jenner tweet

2. We looked at the differences between Instagram, Facebook and Twitter’s algorithm

Facebook, Twitter and Instagram are forever updating their algorithms to suit the user’s experience, and these changes have seen both positive and negative effects on personal and business accounts. But how do the major three social media platforms algorithms work? What’s the difference between Instagram, Twitter and Facebook’s algorithms? You can find out about the differences between the algorithms here.

 

social media algorithm differences.
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3. KFC’s hilarious chicken shortage apology went viral 

This month fast food conglomerate KFC had a chicken shortage due to ‘operational issues’ after switching to delivery supplier DHL on February 14th. This chicken shortage caused hundreds of stores to close, some people said it was the beginning of the apocalypse and others even called the police. It’s safe to say KFC weren’t in the best place, but their creative agency, Mother London came up with a hilarious ad apology, and it went viral. The advert keeps in line with the sense of humour that KFC used as they communicated throughout the blunder, and the add rearranges KFC to read ‘FCK’ on the bucket, with ‘we’re sorry’ below. This funny response to the chicken crisis not only helped alleviate the situation, but showed major confidence in the branding. You can find out all about it here.

 

KFC chicken running out
KFC

4. Google is now serving featured snippets for multi-intent queries

In January Google announced that they were updating their featured snippets, and this month they introduced a new type of featured snippet that is designed to answer queries that have multiple interpretations. These multi-faceted featured snippets for multi-intent queries are slowly rolling out, and will soon expand to answer multiple questions under one search query. You can check it out here.

Google Featured Snippets

5. Michelle created a guide for the Performance and Index Coverage section of Search Console Beta

This month our very own Technical SEO Queen, Michelle, published a hefty guide about Search Console Beta, regarding its Performance and Index Coverage reports. Her detailed guide tells you all you need to know about the new features of Beta, and how you can use them for your clients. Check out our guide for the performance and index coverage features for Search Console Beta here!

search console beta guide
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6. A survey has shown that Influencer marketing is damaging the public’s perception of brands

Following the Elle Darby and White Moose Cafe controversy (that we’re all quite frankly fed up of), Prizeology undertook a survey of 2,000 people across the UK regarding influencer marketing on social media platforms including Instagram, YouTube, Twitter and Facebook. The results had shown that 71% of the public were not aware, and it was not clear that influencers and brands had to comply with the Advertising Standard Authority. Alongside this, 44% of respondents said that they felt influencer marketing was damaging to both society and the brand. Check it out here.

 

Influencer and brand management
Elle Darby & White Moose Cafe

 

7. Google Chrome’s Ad-Blocker went live

Google Chrome’s built in Ad-Blocker went live on 15th February 2018, but what does it mean for businesses using online advertising? And what will Chrome’s built in Ad-blocker target? From getting rid of intrusive ads to creating a safer browsing experience, you can find out all about it here.

 

google chrome ad blocker
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8. Google changed the way they displayed ‘People also search for’

This month Google launches a new look for their “People also search for” query box. Now, these suggestions either load on delay or once the user right hand clicks or clicks on a result and back to the SERPs. This has been tested since November, but was officially rolled out this month. Check it out here.

Search Engine Land

9. Belgian court order Facebook to stop collecting user data

On Friday 16th February, the Belgian court  that Facebook had broken privacy laws by tracking people on third-party sites, other wise they would face daily fines of €250,000 a day, or up to €100m. This is the latest in the long-running battle between the Belgian commission for the protection of privacy (CPP) and the social network. Check it out here.

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10. Bing Ads Editor for Dynamic Search Ads now features labels

This month Bing Ads stated that they were giving users the ability to use Labels in Editor for Dynamic Search Ads, following the rollout of DSAs in October. This means the users are now able to organise information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and creating rules to enable and pause them automatically based on Label names, saving time versus manual management. Check it out here.

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