Category / PPC

With the ever-increasing role of machine learning and constantly evolving landscape of user-behaviour, we went along to Google’s Smart Bidding event to find out what this means for the future of the…

We are well into 2017 and it is no secret that Mobile Search is a way of life for us Googlers. Over 80% of us won’t even leave our homes without our…

In-Market audiences are a way to connect with consumers who are currently researching and comparing products and services on Google based on their current browsing activity and websites visited. As it stands…

Looking out over the cluttered landscape your stomach sinks. There is a button labelled campaign, “campaign?” you mutter to yourself, “am I waging a war of some kind?” List upon endless list…

Getting to grips with the various keyword match types in AdWords is key to running a successful PPC campaign. But understanding all the terminology associated with PPC can be challenging – and…

We’re thrilled to announce that Ricemedia has been named as a Premier Google Partner, one of the few agencies in the UK to hold this accolade.

  The world of PPC can be confusing, with all the technical jargon and confusing terms it’s no wonder why! I have put together a list of definitions for a range of…

Organic traffic is such a crucial part of any SEO & PPC campaign – Yes, you read that correctly. Often organic search is overlooked in PPC campaigns and marketeers tend to focus…