Category / content

When it comes to writing good content for SEO, it’s all about the audience! SEO copywriting refers to the art of writing content that is carefully targeted to rank higher in search.…

With the advancement in technology, it can be hard to keep up with the ever-changing SEO strategies available. Having a basic understanding of SEO will not only enhance the effectiveness of your…

It’s no secret that SEO is a long-term strategy where you see gradual improvements in terms of search visibility and rankings. However, there are some SEO content quick wins you can implement…

What is Blogging? Blogging is one of the most popular styles of online writing. With a conversational and informative tone, a blog has the capability of reaching large audiences. Typically a blog…

Oh no! Is that the sound of your “my writing is better than yours” bubble being popped? I would apologise but this is for the benefit of your clients and their readers.…

We are a society that is constantly online; whether we’re at work or at home, the internet is an integral part of our everyday lives. This is one of the main reasons…

Thanks to our ever evolving media landscape, parts of marketing strategies we implemented in 2017 are no longer relevant for 2018. We’re forever consuming content and interacting with brands in a different…

We all know – to use the oft-repeated phrase – that “content is king” in SEO. But what happens if your site has little-to-no content, or you don’t have the resources to…

Content marketing should be a crucial part of your overall digital marketing strategy; having useful, accessible, relevant content on your site is key to getting better rankings, improving your Quality Scores for…

Blogs. Infographics. Social media. All typical ways of producing content for consumers, as a way of enticing them into choosing you. As much as visual aesthetic may seem the best way to…