BrightonSEO April 2017: Key Takeaways & Slides

Brighton SEO April 2017, was bigger and better than ever before, with a host of new speakers covering hot topics such as AI, Voice Search, Mobile First and Local SEO.

Our Head of Search Laura presented her talk ‘Utilising Search Console For Quick SEO Wins’ during the morning session:


With so many fantastic talks going on at once, there was plenty of knowledge and stats to pick up: here’s our top five key takeaways:

  1. Consumers are 80% more likely to engage with content that includes relevant images
  2. By 2020, 50% of searches will be voice searches
  3. 87% of customers won’t consider a business with a low number of reviews
  4. 47% of people expect a site to load in two seconds
  5. If you want to rank in the Instant Answer Box, aim to answer the question in the first 100 words

It’s easy to see just how important content, reviews and technical SEO are!

If you missed BrightonSEO, fear not, we have a handy list of the slide decks:
Purna Virji – Keywordless Searches: How Your Camera is the New Search Box
Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline
Tom Capper – Links & rankings: The story in the data
Neill Horie – SEO & Artificial Intelligence Optimisation
Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion
Marco Volpe – How to create your own dynamic remarketing
Sam Vandermark – Looking beyond paid search for better biddable results
Daniel Rowles – Mobile first indexing – what it means to you in practice
Zak Edwards – Don’t be Awesome! Just be alright at everything!
Alina Ghost – Managing SEO in a Complex Business
Sophie Moule – Using Search Data to Inform Business Strategy
Marcus Tober – Why SEO and Content Marketing must always be data-driven
Tom Benett – Measuring Content Success with GTM 
Adrian Phipps – How to rank in the answer box
Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings
Sam Auchterlonie – How to hack your SERPs using a lean approach
Sam Charles – How to Build High-Quality Links Without Spending Money 
Christoph Cemper – 5 Years of Google Penguin
Anita Valentinova – Power of simple – Python scripts to automated SEO checks
Philip Gamble – Technical SEO beyond the initial audit
Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively
Sean Butcher – So You Think You Know Canonical Tags?
Janet Plumpton – How to use XPath for eCommerce Websites
Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful
Greg Gifford – Advanced Local SEO Tips to help you murder your competitors
Barry Adams – Google AMP Case Studies
Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques
Al Wightman – How can Google Data Studio help me?
Alban Gérôme – Easy page element tracking with Kermit
Sophie Turton – The psychology of language for PPC
Tara West – How to boss Sequential Advertising in Facebook
David Cox – Needles and haystacks: The challenges of discoverability in academic publishing
Malcolm Slade – Brand: The Only Future Ranking Factor

Thanks to Link Research Tools for the list!

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