We’ve been on a roll recently here at Rice Media, helping out tyre specialists ATS Euromaster with two of their sites, www.atseuromaster.co.uk and http://shop.atseuromaster.co.uk/.

We’ve been focussing on both cost of acquisition and online conversion rates. ATS, which is owned by the legendary French company, Michelin, required our assistance with organic search engine optimisation (SEO) and a cost per click (CPC) campaign to promote their new ‘Buy Online Service’, which lets customers buy tyres online and book a convenient fitting slot.

ATS began life in the 1960s when Michelin decided to create a national tyre outlet in the UK. ATS was so successful that in the 1980s the company went on to set up Euromaster in mainland Europe. It now operates in more than 1600 locations across 12 different countries with the help of more than 11,500 employees. ATS Euromaster was also one of the first national tyre specialists to receive SAFEcontractor accreditation for health and safety competency.

The two ATS sites that we’ve been working on are already on the road to success with new page one listings after just one week with us behind the wheel.