A Guide to the New Search Console : Performance & Index Coverage
The new Search Console is now available to everyone. Read our guide to learn more about the Performance and Index Coverage reports.
What is Technical SEO?
Technical SEO is a process which ensures that your website is properly optimised for search engines and users, making sure that all technical fundamentals are in place before undertaking other marketing strategies.
If a website hasn’t undergone a proper technical SEO audit, it will most likely have an array of issues which will limit its potential within search engines.
The Technical SEO Audit
The primary goals of a Technical SEO Audit is to discover any potential obstacles that search engines may be encountering while crawling a website which can lead to indexation and ranking problems. As well as helping search engines with crawling and indexing, an audit will also suggest actions that can be made to increase the website’s search visibility. Improving conversions and usability for visitors is also key, to help facilitate the overall user experience.
Each audit is bespoke and in-depth, with clear explanations and actions to implement. Our team utilise a range of techniques and audit tools to analyse your website and diagnose faults, with the audit delving into everything from crawling and indexation to page speed, usability and on-page optimisation improvements. The report clearly outlines all technical issues and prioritises actionable recommendations in order to drive traffic and increase conversions.
1. Website Audit
We will conduct a full technical SEO audit of your site to find any health issues.
2. Identify Issues
Our team will outline all technical issues, identifying why your site isn’t ranking.
3. Prioritise Actions
Both quick wins and long-term solutions will be provided within the audit.
4. Review
We’ll review the work completed, and will report back with subsequent improvements.
Basically, creating a clean and healthy site for Google to crawl will pay off
This will help Google to determine what the actual value and content of your site is formed around. With a solid organic SEO campaign in place, your onsite objectives will work alongside this clarity to result in more favourable rankings and successful conversions.
What’s covered in a Technical Site Audit?
Below are just a sample of the many technical areas investigated during an audit.
| Page Optimisation | Indexation |
| Robots txt | Robots Meta Tags |
| Mobile SEO | 404s |
| Usability | Social Tagging |
| HTTPS | Content / Layout |
| Crawl Budget | Page Speed |
| Canonicalisation | Image Optimisation |
| Redirection | Navigation |
| Schema Markup | XML Sitemaps |
| International SEO | Site Architecture |
Regardless of whether you run a massive e-commerce site, an SaaS startup, or a local business – we’ll be able to guide you in the right direction with a complete technical audit, frequent technical checks, and an ongoing search campaign. As part of our work we will also ensure that Google Search Console is properly set up and analyse the reports for potential improvements. This includes the New Search Console which is currently in beta.
As well as our comprehensive website audits, our technical team can also assist with bespoke technical needs such as Site Migration, Site Architecture, Log file Analysis, International SEO, Mobile SEO and Google Penalty Recovery.
Want to know more?
Popular Technical SEO Guides
WordPress SEO Guide: How To Optimise Your WordPress Site
Learn how to optimise your Wordpress site with this WordPress SEO guide. Find out about best practices, tips, what to avoid and the best plugins to use in order to improve your SEO!
7 Incredibly Helpful Screaming Frog Features
Get the most out of the popular crawling tool Screaming Frog and improve your technical SEO by checking out these 7 massively helpful features – essential for any SEO team.
Beginners Guide to XML Sitemaps
What are XML sitemaps and why does your website need them? Check out our guide for best practice suggestions, benefits, what to avoid and how to effectively optimise your sitemaps for search engines.
Latest Technical SEO Posts
Technical SEO Highlights from Search Leeds
So, Search Leeds. It’s the event’s third edition but my very first SEO conference as a Trainee Technical SEO executive. What was I in for? What was I expecting? Most of all, what did I learn? Well firstly, I wasn’t expecting to be getting up at half four on a Thursday morning. Secondly, I wasn’t…
5 Common Technical SEO Issues You Must Address
Managing the technical SEO aspect of a website is massively important. If not properly managed or considered, then your site may well struggle to perform as expected. Having these foundations in place is key. Even if you have the greatest content around, it won’t perform if it can’t be found. There are quite a few…
Technical SEO Takeaways From The Inbounder 2018
Over the 25th and 26th of April 2018, the latest iteration of The Inbounder took place – a digital marketing event which saw some of the industry’s biggest and brightest figures hold talks over both days, with over 1,300 people in attendance. It also happened to take place in Madrid, and I managed to snag…
How To Use the Google Lighthouse Report to Improve Page Speed
Improving the overall speed and performance of your site is massively important. Not exactly the hottest take, I know, but it impacts not only your users and how they use the site, but how well and how your site is crawled by search engines. Users don’t want to use a slow site, and we’ve seen…
Our Case Studies
