Social Media Marketing Birmingham & London

50 Facebook friends that like your company page aren’t going to bring you too many genuine business enquiries, and following 1500 people on Twitter isn’t going to get them fired up about the new potted plant in your office.

Identify your audience

Once we understand how popular and engaged your social audience is, we can target relevant content to your fans and followers.

Create your tone

The way you speak is an extension of who you are, so it’s important to make sure we create a persona via your social channels.

Manage and support

You should manage your own social accounts. However, we can be an extended part of your marketing team to help support and grow your channels.

Measure results and ROI

It’s important to frequently monitor results and leads, in order to maximise your return and validate your investment. We can help you achieve that.

Social has a place in a rounded digital marketing campaign but you have to make it relevant.

Outlining a tone of voice and controlling frequency of content can build up an impression and unwritten trust, helping people to feel comfortable about engaging with, sharing and even promoting your messages.

Being social

Since we’re being social, why not follow us. We post lots of useful and relevant content about SEO and more… of course.

We don’t answer client tweets or thank users for liking your posts, but we do consult on best practice. Showing you how to plan and implement a social media campaign geared towards useful engagement and ultimately qualified sales or leads. Combined with our other services, such as content creation and organic and paid search, a strong social platform can help to create a tipping point of campaign success.

Social Media Case Studies

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Understand why an integrated digital marketing strategy can help your business to increase traffic and roi.

social media algorithm

What Are the Differences Between Instagram, Facebook and Twitter’s Algorithms?

It seems like forever ago since we could log into our social media accounts and see status updates from our best friends and family members. Even that dog account you follow so passionately seems to have lost interaction with its followers and it is excruciating to watch. Instead, what we’re currently being shown is what…

The Best and Worst Social Media Fails of 2017

We’ve all made mistakes when it comes to social media. Whether it’s uploading the wrong picture, misspelling a word or using an inappropriate gif, it’s bound to happen at some point – we’re only human after all. However, 2017 has been notable for some of the most cringeworthy social media fails to ever exist. From…

social media christmas tips

How to Run a Successful Christmas Campaign on Social Media

Christmas campaigns are a huge deal. Each year after Halloween has passed, the festive floodgates open and in crashes the Christmas adverts, dozens of marketing emails and festive songs on the radio. The shops begin to fill with present opportunities for loved ones, and ultimately, the pressure is turned up for businesses to get customers…