There are a range of different ways that you fix a website quickly. Below we have listed some quick wins to use at the start of a new campaign. If you want ways to improve your site’s SEO quickly then you need our list of quick wins.
What is SEO?
Search Engine Optimisation (SEO) is a digital marketing activity aiming to grow a website’s organic (non-paid for) visibility (awareness) on search engine results pages (SERPs), and particularly on Google’s.
SEO focuses on improving rankings, to then drive additional and increasingly targeted traffic to a site, thereby increasing the quantity and quality of traffic to increase leads, enquiries and/or revenue from e-commerce. Therefore, SEO also aims to increase a website’s conversion rate to help achieve business goals.
How does SEO work?
SEO is much more than just about having links pointing to your site and adding keywords within your content. Not only does your site need to be technically search engine-friendly to facilitate it being crawled, but also – and increasingly so – mobile and user friendly to be favoured by the Google algorithm.
Optimised & informational on-page content is crucial, and having a regularly updated blog crucial to benefiting from Panda algorithm updates. And if not to be penalised by Penguin, backlinks to your site need to be of quality.
Identify Your Target Audience
From the offset, we’ll identify who your business should be targeting, and how to reach them. We can then tailor your on-page optimisation and content marketing strategies to generate traffic that will convert.
Build Your Organic Traffic
We will find the key terms that your site can target through extensive keyword research, identifying new opportunities to build upon your current audience and increase your organic search traffic.
Develop Your SEO Strategy
With your target audience and in mind, with keyword research and competitor analysis having been done, we’ll create your SEO strategy that perfectly suits your business goals.
Monitor, Report & Adapt
Nothing will go unnoticed with your SEO campaign, as we’ll constantly monitor your SEO progress and results, looking at traffic, conversions, revenue, and keyword rankings. We’ll use this data to constantly adapt and evolve your SEO strategy.
Keyword research is the starting point of every effective SEO strategy.
Our extensive keyword research and analysis will look at the phrases people use, analysing user intent, all to find the right users for your site to target.
Are they your type of customer? Will they like what you have to say? Are they likely to convert? When done right, keyword research will help to answer these questions, building a concrete foundation for your tailored SEO campaign.
Fully Tailored SEO Campaigns
The organic search service from our Birmingham & London based SEO agency will take your campaign to the next level. Once we have created a strong foundation, we will move onto finding key opportunities to help you grow your organic reach and your business as a whole. A typical SEO campaign will involve the initial research mentioned above, as well as a complete technical audit of your website, investing anything that may be holding your site back from a technical SEO standpoint. We will move onto creating new content and on-page optimisation while ensuring that both users and search engines know exactly what your site is about, and what it offers.
Implementing Your SEO Campaign
A professional SEO strategy from our Birmingham based SEO Agency involves time, effort and patience. Building up lots of low quality links to a site will yield some quick win results but they may not last and will likely undermine really good work carried out later (no matter who does it). Our teams of SEO experts adopt a sustainable and quality process for building links. We will research and find industry bodies that should be linking to you, link content pieces that we have created on topical sites, spend time looking at successful competitors in your niche, and be ‘inspired’ from their own linking strategies.
We take care of everything for you.
We know that you’re busy working toward your own goals. So we contact you when we need to and take the decisions and actions that you empower us to, in order to get the results we’re both aiming for as your SEO Birmingham Agency.
Transparency & relationship
Everything we do is recorded down to the minute, so we’re ready to discuss it with you at any stage. Our most successful SEO clients are those that respond to our input and work with us to achieve a genuine return on their investment.
The world of SEO is ever changing, making it difficult for business owners and managers to stay on top of industry changes and Google algorithm updates. With time and resource being the main pain points, it’s easy to ignore the real reasons behind traffic drops or lack of growth. To help, we’ve come up with…