There are a range of different ways that you fix a website quickly. Below we have listed some quick wins to use at the start of a new campaign. If you want ways to improve your site’s SEO quickly then you need our list of quick wins.
What is SEO?
Search Engine Optimisation (SEO) is a digital marketing activity aiming to grow a website’s organic (non-paid for) visibility and awareness on search engine results pages (SERPs), with primary focus on Google.
How would SEO benefit your business?
SEO focuses on improving rankings for relevant search terms, which then drives more targeted traffic to a site, thereby increasing the quantity and quality of traffic to enhance leads, enquiries and/or revenue from e-commerce. SEO also aims to increase a website’s conversion rate and improve the user experience to help achieve business goals.
How does SEO work?
SEO is about so much more than just getting links back to your site and having keywords within your on page content. Not only does your site need to be technically search engine-friendly to facilitate it being crawled, but also – and increasingly so – mobile and user friendly, as well as offering a fantastic user experience in order to be favoured by Google’s algorithms.
Optimised, trustworthy & informational on-page content is crucial and now more than ever following Google’s E-A-T algorithm update. Having a regularly updated blog is also key to benefiting from the Panda algorithm updates. High quality links are still a top ranking factor, yet quality is now much more important than quantity; in fact, a high quantity of low quality or spammy backlinks has caused websites to be penalised by Penguin algorithm updates, as well as being given manual penalties by Google.
Reach Your Target Audience
From the offset, we’ll identify who is your key audience and should be targeting, and how to effectively reach them. We can then tailor your on-page optimisation and content marketing strategies to generate traffic that will convert to help you grow your business.
Grow Your Organic Traffic
We will find the key terms that your site should be focusing on targeting through extensive keyword research, identifying your quick wins, low hanging fruits and new opportunities to build upon in order to increase your organic visibility and consequently traffic.
Develop Your SEO Strategy
With your target audience in mind, and with in-depth keyword research and competitor analysis having been done, we’ll create a fully integrated SEO strategy specifically tailored to your business needs, priorities and audience, and which perfectly suits your business goals.
Monitor, Analyse & Improve
We’ll constantly monitor your SEO progress and results, looking at traffic, conversions, revenue, and keyword rankings. We’ll use this data to continuously learn, adapt and build upon your strategy to always be aiming higher in order to help you grow your business.
Keyword research is the basis of every successful SEO strategy.
Our extensive keyword research and analysis will look at the phrases people search for, analysing user intent, competition and your current positioning, all to find the best opportunities to reach the right users for your site to target. We are strong believers that failing to prepare is preparing to fail.
Hence before we create your strategy we will find out who are the right customers for you? Will they easily understand and engage with what you have to say? Are they ready to convert? When done right, a keyword research will help answer these questions, building a concrete foundation on which to build as successful SEO strategy which will make a difference to your business
Fully Integrated SEO Campaigns
Organic search services from our Birmingham based SEO experts will take your business to the next level. Once we have created a strong foundation, we will move onto finding key opportunities to help you grow your organic visibility, traffic, conversions and your business as a whole. A typical SEO strategy will involve the initial research mentioned above, as well as a full technical SEO audit of your website, investigating and fixing anything that may be holding your site back from a technical SEO standpoint. We will also work on creating new content and on-page optimisation based on the agreed upon SEO strategy, whilst ensuring that your site is optimised for both users and search engines.
From local SEO to international SEO, and technical SEO to content and link building, our agency has experts in every field, who will work together every step of the way to ensure we get the best results for you.
Implementing Effective SEO Strategies
SEO is earned not bought. Therefore SEO campaigns should be seen as a long term investment – what you’ll benefit from now, will still be beneficial in the long run.
All SEO campaigns should work together towards an overall SEO strategy, which involves time, effort and patience. Always stay away from buying links and keyword stuffing – you might see very short term gains, but this will penalise you in the long run.
Instead, our SEO experts adopt a sustainable and quality process for building and acquiring high quality links through research and great content. We’ll contact industry bodies that should be linking to you, link content pieces that we have created on topical sites, spend time analysing at successful competitors in your niche, and find out what they have done right to then use that to your advantage.
We’ll take care of your SEO for you.
We know and understand that you’re busy working toward your own goals, which is why you’re looking for an SEO agency to take this off your hands. We’ll make sure to lead the strategy so you don’t have to, contact you when we need to, and will make the decisions and take the actions that you empower us to, in order to get the results we’re both aiming for from our SEO campaigns, as quickly as possible.
Trust, Transparency & Partnership
We pride ourselves in being fully transparent. This is why everything we do is recorded down to the minute, so we’re ready to discuss it with you at any stage. Our most successful SEO clients are those with whom we have a trustworthy and responsive relationship, working closely together to achieve a genuine return on their investment from our SEO campaigns.
The world of SEO is ever changing, making it difficult for business owners and managers to stay on top of industry changes and Google algorithm updates. With time and resource being the main pain points, it’s easy to ignore the real reasons behind traffic drops or lack of growth. To help, we’ve come up with…