SEO Agency

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What is SEO?

Search Engine Optimisation (SEO) is a digital marketing activity aiming to grow a website’s organic (non-paid for) visibility (awareness) on search engine results pages (SERPs), and particularly on Google’s.

SEO focuses on improving rankings, to then drive additional and increasingly targeted traffic to a site, thereby increasing the quantity and quality of traffic to increase leads, enquiries and/or revenue from e-commerce. Therefore, SEO also aims to increase a website’s conversion rate to help achieve business goals.

How does SEO work?

SEO is much more than just about having links pointing to your site and adding keywords within your content. Not only does your site need to be technically search engine-friendly to facilitate it being crawled, but also – and increasingly so – mobile and user friendly to be favoured by the Google algorithm.

Optimised & informational on-page content is crucial, and having a regularly updated blog crucial to benefiting from Panda algorithm updates. And if not to be penalised by Penguin, backlinks to your site need to be of quality.

Identify your target audience

To set out your SEO strategy, we need to know who you want to talk to and where to find them. We can then tailor your keywords and content marketing strategies to best convert traffic.

Build your organic keywords

We find the key terms that are driving traffic to your site and converting users to identify new opportunities to build upon your current audience and increase the return on your website.

Develop your SEO strategy

We then carry out a competitors’ analysis and use your target audience alongside new opportunities identified to work towards your business goals; whether that’s traffic, revenue, conversion rate or all three.

Monitor, report & adapt

Nothing goes unnoticed. We’re on top of your SEO progress and results and always have your back, ensuring you do nothing but benefit from Google changes and keep developing your SEO strategy to grow your results.

SEO Birmingham Agency

A keyword research is the starting point and basis to every effective SEO strategy.

This will look at the type of users using these search queries, and the words they use to formulate their search intents.

Are they your type of customer? Will they like what you have to say? Are they likely to convert into the right kind of paying customer that you want them to be? Get this right and you’re going to have a concrete foundation with relevant metrics allowing you to win big with successful organic SEO campaigns.

Why choose us as your SEO Agency?

A Fully Tailored SEO Strategy

The organic search engine optimisation service from our SEO Agency takes your campaign to the next level. Once we have created a strong foundation, we move onto finding out where the opportunities lie. A typical campaign will involve initial research and a complete technical health check, where we will investigate anything that may be holding your site back. We will then move onto creating new content and craft out a streamlined ‘persona’ that makes it easy for the Search Engines to know exactly what your site is now about.

Implementing Your SEO Campaign

A professional SEO strategy from our Birmingham based SEO Agency involves time, effort and patience. Building up lots of low quality links to a site will yield some quick win results but they may not last and will likely undermine really good work carried out later (no matter who does it). Our teams of SEO experts adopt a sustainable and quality process for building links. We will research and find industry bodies that should be linking to you, link content pieces that we have created on topical sites, spend time looking at successful competitors in your niche, and be ‘inspired’ from their own linking strategies.

We take care of everything for you.

We know that you’re busy working toward your own goals. So we contact you when we need to and take the decisions and actions that you empower us to, in order to get the results we’re both aiming for as your SEO Birmingham Agency.

Transparency & relationship

Everything we do is recorded down to the minute, so we’re ready to discuss it with you at any stage. Our most successful SEO clients are those that respond to our input and work with us to achieve a genuine return on their investment.

Want to know more?

Speak to one of our SEO experts today!

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