Who are Urban Design Flowers?

Urban Design Flowers have been excellence in flower delivery in and around Birmingham for over 32 years. They’re one of Interflora’s top suppliers and have had the opportunity to work on numerous high profile and celebrity weddings.

Ricemedia have worked with Urban Design Flowers for over 5 years, supporting with the build of their website, Organic SEO, Digital PR and Social Media advertising.

Services Delivered

We were tasked with increasing the local SEO and visibility of Urban Design Flowers, not only for Wedding flowers, but for all their occasion offerings. In addition to this, we provided Digital PR coverage of high profile weddings that Urban Design Flowers had provided the arrangements for to help increase brand awareness.

Increase in revenue year on year
+ 16%
Year on year traffic increase
+ 8%
Year On Year Organic Traffic Increase


The biggest challenge for Urban Design Flowers was to be seen as more than just another florist in Birmingham. With so many franchises, the competition even at a local level is extremely tough, so building awareness at a UK level is extremely difficult.


A strong monthly SEO Strategy has helped Urban Design Flowers to dominate the rankings in and around Birmingham for its bread and butter terms and with the help of a co-ordinated Digital PR and Outreach campaign brand awareness and affinity has increased, leading to even more Wedding orders and high profile events.



Thanks to our Outreach and Digital PR campaigns, Urban Design Flowers have been featured on a number of celebrity magazines including Look Magazine: not only earning them great brand awareness, but also strong backlinks in the process. Year on year revenue has increased by 30%, thanks to ranking increases across the board

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