Who are Sell Your Car 2 Jack

Sell Your Car 2 Jack are local car buyers based in Solihull. Now a reputable and established brand in their local community, their success and growth is a direct result of staying true to their core values and offering a friendly, honest and local service.

Ricemedia started working with Jack and his team in November 2016, with a focus on increasing online visibility, through improving rankings in order to drive more business and increase their ROI from marketing activities.

Services Delivered

Key technical SEO issues were identified and fixed as part of an initial technical audit, then allowing us to focus on on-site content and optimisation, also supported by link building and outreach strategies as part of monthly SEO management.

+77%
YOY Organic Conversion Rate Increase
+73%
YOY Organic Traffic Increase
+207%
YOY Organic Conversions

Challenge

This market being extremely competitive, and industry leaders such as Webuyanycar.com & Autotrader having massive sites and a very high authority, on site content and technical SEO were to play a crucial role in differentiating SYC2J from competitors, improving rankings, as well as blog articles in helping raise brand awareness and targeting longer tailed keyphrases.

Strategy

Initial technical work was off page optimisation focused, and involved changing the URL structure and navigation, resolving duplicate content issues, crawl loops, adding on page content to the site and optimising blog articles, as well as meta titles, descriptions and H1s optimisation based on a targeted keyword strategy.

Focus has since been content oriented, reviewing every page for optimisation and making necessary optimisation tweaks based on ranking changes and competitors updates.

Results

Organic traffic is now a key source of business, when most used to be driven by paid traffic, hence participating to a significant increase in Jack’s ROI. In fact, conversions from organic traffic have increased by 207% year on year, following organic traffic increasing by 73% year on year and organic conversion rate by 77%, which has led to SYC2J expanding and opening new offices – for which the site now ranks in the top 3 for all local terms !

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