Who are Lark & Larks?

Lark and Larks are one of the UK’s leading retailers of replacement kitchen and bedroom doors, units, cabinets, worktops and other accessories for your kitchen and home. All items are manufactured in their workshop, with full fitting and installation services available.

Operating in a highly competitive space, organic and paid search are their two major marketing channels, necessitating a unified SEM strategy.

Services Delivered

  • Organic Search
  • Content Marketing
  • Social Media Management
  • Digital PR
780+
Page One Rankings
73%
Increase in YOY Organic Traffic
69%
Increase in Revenue YoY

Challenge

The home interiors space is highly competitive, where small-to-medium sized businesses need to compete with recognisable DIY giants.

Our challenge was to increase the organic visibility of Lark and Larks, utilising a variety of SEM strategies.

As well as ranking for a large number of key phrases, DIY retailers and online marketplaces also have fully developed content marketing strategies.

This meant that Lark and Larks required a focus both on technical SEO and broader content marketing tactics in order to increase traffic to the site and deliver a positive ROI.

Strategy

We devised a strategy that focussed firstly on gaining rankings for longer tail keywords with high expected conversion rates. After gaining large increases in visibility due to this, we switched focus onto the more competitive, high volume queries – like “kitchen doors” – later achieving first page positions for these.

This was achieved through technical fixes, on-page optimisation and a variety of outreach strategies, such as commissioning a survey which resulted in links from a number of industry-specific publications.

Alongside increasing traffic and conversions, we also increased brand awareness by producing content around popular interior design and DIY topics and consistently sharing this content on social channels like Facebook and Instagram.

Lark and Larks SEO Visibility

Results

Lark and Larks now have over 780 search terms ranking on page one, including high volume keywords like “wardrobe doors” – a query with almost 15,000 monthly searches in the UK.

This, in turn, has led to major increases in organic traffic and revenue year-on-year. During the first 6 months of 2017, Lark and Larks saw a 73% increase in organic traffic and a 69% increase in overall revenue compared to the same period in the previous year.

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