Who are HEWI London?

Based in Central London (opposite Selfridges), HEWI London is a one stop shop for buying and selling luxury designer items. HEWI London is a favourite of many celebrities and has backed from an expansive board including Tom Teichman (founding backer of Lastminute.com, Moshimonsters.com, Notonthehighstreet.com, Made.com, Mydeco.com), Sir John Hegarty (Worldwide Creative Director at Bartle Bogle Hegarty, BBH) and Stuart Higgins (Ex Sun Editor).

Services Delivered

  • Organic SEO Services
  • Social Media Consultancy
  • Adwords & Bing Management
2,500
Top 20 Rankings
Double
Organic Revenue Year on Year
34%
Increase In Paid Conversion Rate

Challenge

The pre-owned luxury market is one of the fastest growing sectors, worth over £13 billion in the UK alone.  With such a competitive space (particularly from the US market); the challenge for HEWI London was to stand out and increase not only revenue, but memberships (for their email database), sellers and stock.

It’s believed that 65% of women have designer items to sell, so we needed to ensure that HEWI London were visible for both buying and selling terminology, through Paid and Organic Search.

Strategy

Working closely with the HEWI London team we devised a strategy that allowed HEWI London to gain rankings for long tail terms with high conversion, whilst still tackling the broad terms such as ‘Pre-owned Designer Clothing’ and the designer brands themselves.

Our strategy started with a thorough SEO Technical Audit and full optimisation of the site. We then went on to restructure HEWI London’s Adwords account to make it linear enough to alter spend and bids based on stock levels and designer brands.  This has helped increase the Paid Search conversion by over 30% in less than four months.

We’ve also suggested HEWI London through their rebrand, in ensuring that mentions of their old brand were changed to the new one: resulting in updated links in publications such as The Metro and The Express.

HEWI London Case Study

Results

The results we’ve achieved for HEWI London in four months have helped the company to exceed their revenue targets.

We’ve seen continual organic growth since July 2016, with more than double the revenue of the previous period and a 34% increase in organic traffic.   The Adwords CPA (cost per acquisition) has reduced by 32% and is now below £20, whilst the Adwords revenue has increased by 80%.

In addition to this, the Average Order Value has grown by 10%, and the overall Bounce Rate on the site has halved.

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