Who are Diamond Heaven?

Diamond Heaven are a leading diamond jewellers and engagement ring specialist based in Birmingham’s Jewellery Quarter.  They also have stores in London Hatton Garden and Manchester Royal Arcade.

We’ve worked with Diamond Heaven for a number of years, supporting their SEO, email marketing, lead nurturing and social media.

Services Delivered

  • Multi-Channel Social Campaigns
  • Boosting Presence & Engagement
  • Data Collection
  • Competitions
  • Social Advertising
+15,000
New Email Addresses
+30,000
Organic Reach
+20,000
Facebook Page Likes

Challenge

With such high competition from high street brands, the challenge for Diamond Heaven was to be noticed across social media; by increasing brand awareness and engagement. In order to do this, we needed to focus on their Facebook page, whilst launching Instagram, Pinterest and building a Twitter following.

Generating revenue from social media was also a challenge Diamond Heaven wanted to overcome, ensuring that their advertising generated a healthy ROI, as well as a great reach.

Finally, Diamond Heaven wanted to increase their email database and to ensure it only included people who would engage with the brand.

Strategy

Working closely with Diamond Heaven we devised a social media strategy that allowed Diamond Heaven to increase brand awareness, followers and engagement: through the use of memes, infographics, sharing content and stunning product imagery.

In addition to this we’ve strategised for quarterly competitions (each generating over 7,000 entries) and promoted through social media advertising and email marketing. These emails have an average click through rate of 50% and we’ve increased the database by over 15,000 emails in 2016 alone.

Social advertising was the final part of this campaign, generating a healthy ROI across a range of advertising formats on all channels.

DH Social Case Study

Results

The results we’ve achieved for Diamond Heaven can not only be seen online, but through footfall in their stores.

From our social media strategy their Facebook page likes have increased by 20,000 in the last 12 months, and their Instagram account has grown to have a healthy number of followers. Competitions now average over 7,000 entries and generate strong data collection opportunities for Diamond Heaven.

In addition to this we’ve seen an organic reach over over 30,000 on a number of their posts and are now naturally generating a high number of likes and shares.

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