Who are ATS Euromaster?

High street Tyre retailer ATS Euromaster have over 350 centres across the UK, providing servicing, MOT and mobile tyre fitting amongst other services.

We’ve supported ATS for a number of years, not only with their SEO and PPC strategy but also with the restructure and growth of their website.

Services Delivered

  • Organic SEO
  • Technical Health
  • Content Marketing
  • Paid Search
reduction on CPA
top 10 rankings
increase in Conversion Rate


In a highly competitive market that’s dominated by the likes of Halfords & Kwik Fit, ATS Euromaster needed to stand out from the competition in order to increase their Market Share.

The challenge for Ricemedia was to attract both new and returning customers by continually increase SEO rankings for products and services, whilst keeping ahead of the curve for new tyre releases.


Our strategy had a threefold approach: target lower hanging fruit through SEO (such as Jaguar Tyres), as these have a higher conversion rate; target broad terms such as ‘tyres’ through Paid Search to enable high positioning and awareness on Adwords & Bing and outreach content to build the name and reputation of ATS.

As part of our Outreach campaign we devised a Road Signs quiz for ATS Euromaster and advised on infographics, resulting in a high number of shares including a link on Sykes Cottages.

ATS Euromaster expects a higher than ever demand for cold weather tyres in 2014 after the company has continued to see a massive growth in sales of the specialist rubber for three consecutive years.


Through strict management we were able to surpass our CPA target for Adwords and actually achieve an account level CPA under KPIs set, whilst reducing monthly spend.

The total number of phrases ATS Euromaster ranked for within the top 10 grew from over 1,800 to over 2,500 within 18 months, thanks to the strategy of targeting car makes and models, as well as the specific tyre patterns in addition to the broad terms of Tyres, MOT and Car Servicing.

Overall conversion rate increased by 18% for ATS Euromaster, thanks to a 23% increase in Organic traffic.

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