PPC Agency in Birmingham & London

Traditional advertising agencies are now looking at turning to the digital era of PPC (Pay Per Click). The semi-automated solution offered a great way to spend a client’s budget without the real need to know much about what was actually going on. Given the cost of PPC today it simply isn’t enough to just point and shoot.

Research your keywords

Before starting any PPC campaign, we work with your business to understand your audience. A tailored strategy will be developed to drive traffic to your website, turn leads into customers and increase revenue.

Set your PPC budget

We’ll complete a forecast to understand what you could achieve from PPC and paid search. Our support ensures that we’re maximising your budget and helping to increase CTR, enquiries, sales and revenue.

Implement & optimise

We build new Google Ads (previously known as Adwords) campaigns and improve on existing ones to ensure you are best placed to maximise your spend and quality scores.

Monitor, report & adapt

Paid results are often instantaneous, meaning we can quickly review your paid data and adapt your PPC performance, to prevent you wasting money on keywords that don’t convert.

Paid Search Management

A great PPC campaign with Google or Bing can offer immediate site traffic.

Unlike organic search, PPC can offer early insights into exactly which keywords actually convert and where the opportunities lie. A great PPC campaign is a living, breathing, real time indicator of what is happening in your niche, and looking and reacting to these signals is key to a successful campaign.

Our Approach

A completely new campaign may start by targeting the low hanging fruit, after which attention will turn toward greater return from the ‘trophy’ opportunities. When taking over existing campaigns, your account manager will take the time to really understand the history of the account and ensure that the handover is seamless with little or no down time.

Other Paid Options

Of course paid search isn’t just confined to traditional search PPC campaigns. We also manage shopping campaigns and product feeds, which offer a great opportunity having recently moved to a paid inclusion system with early bidding at reasonable levels. We also manage display advertising, remarketing, programmatic advertising and social media advertising campaigns.

PPC Case Studies

Return On Advertising Spend & KPIs

ROAS is the key to every campaign that we create and manage. With an E-commerce site we look at the cost per acquisition to ensure profitability, and we will create measures for traditional lead generation goals, such as enquiries or phone calls to obtain a similar result.

Google Ads Certified Partner

You’ll want to be sure that whoever is looking after your campaign is qualified to do so. We’re proud to be a certified Premier Google Partner, having demonstrated our capabilities through individual exams and managing a specific amount of spend associated with an agency service.

Why Should Your Business Use Paid Search?

Download our free guide to find out how PPC can not only generate traffic, but also profit for your company.