PPC Agency Birmingham

PPC (Pay Per Click) is an effective way to gain brand exposure, drive traffic and generate sales almost instantly. With a tailored PPC strategy and expert PPC management services, you can drive traffic to your website, turn leads into customers and increase revenue to maximise your ROI. As a specialist Paid Search Agency in Birmingham, we can help.

Why does your business need Paid Search?

Paid Search or PPC (Pay Per Click) is one of the most lucrative and effective methods we can use to gain brand exposure, drive traffic and generate sales for your business almost instantly. With a tailored PPC strategy and expert PPC management services, you can appear above other businesses on the results page. This will drive traffic to your website, turn leads into customers and increase revenue.

Advertisements made for you

When you choose Ricemedia as your PPC agency, we’ll craft bespoke ads that are made to suit your business, tailored for your audience to persuade customers to click. With years of experience, we can give life to existing campaigns or start from scratch and build a campaign that will see you rise to the top. We can run your campaign alongside Organic SEO to provide the optimal results.

A broad range of opportunities

Paid search isn’t just confined to traditional search PPC campaigns. We also manage shopping campaigns, an important part of most eCommerce client strategies, using a product feed, this allows advertisements as product images instead of just the basic Text Ads.  We also manage display advertising, remarketing, YouTube, programmatic advertising and social media advertising campaigns.

BUILD

Utilise our best practices for Google Ads to develop a paid campaign structure and strategy inline to achieving your goals.

TEST

Trial opportunities through a variety of PPC campaign types, from Keywords to DSAs, Shopping ads, Display ads & YouTube ads.

LEARN

Data analysis is key to continue to support growth for your Google Ads account & shape ongoing optimisation to increase ROAS.

REFINE

Drive strategic growth from your PPC campaigns through actions based on learning & insights. Build on success & streamline activity.

Why Does Your Business Need PPC?

Find out how Paid Search can not only increase your online visibility, but drive profitable leads and sales

PPC Campaigns That Deliver

PPC Management

A completely new campaign may start by targeting the low hanging fruit, after which attention will turn toward greater return from the ‘trophy’ opportunities. When taking over existing campaigns, your account manager will take the time to really understand the history of the account and ensure that the handover is seamless with little or no down time.

Other Paid Options

Of course paid search isn’t just confined to traditional search PPC campaigns. We also manage shopping campaigns and product feeds, which offer a great opportunity having recently moved to a paid inclusion system with early bidding at reasonable levels. We also manage display advertising, remarketing, programmatic advertising and social media advertising campaigns.

ROAS & KPIs

Return on advertising spend (ROAS) is the key to every campaign that we create and manage. With an E-commerce site we look at the cost per acquisition to ensure profitability, and we will create measures for traditional lead generation goals, such as enquiries or phone calls to obtain a similar result.

Google Ads Certified Partner

You’ll want to be sure that whoever is looking after your campaign is qualified to do so. We’re proud to be a certified Premier Google Partner, having demonstrated our capabilities through individual exams and managing a specific amount of spend associated with an agency service.

Client Testimonials

“After moving to Ricemedia half way through the 18/19 season, we’ve experienced significantly higher engagement and conversion through PPC and paid social channels compared to previous results. The friendly, responsive team has created and executed a number of successful high-profile campaigns and are always willing to try different approaches to get the best results possible whilst being flexible with requests from the club. We look forward to more success in the future with Rice!”

Will Street
Digital Marketing, Aston Villa Football Club

“We’ve been really impressed with Ricemedia. Friendly and a fun team, but better than this they really know their stuff. They’re transforming our SEO and Google Ads, giving us far more visibility within the market. They’ve always been on hand to help, no questions asked. Looking forward to more progress in the future with Rice.”

Kier Bates
Co-Founder & Executive Director, USA Summer Camps

PPC Management Case Studies