Search Marketing with Rice Media

Looking to use Conversion Rate Optimisation as a multiplier for success?

Are you getting organic traffic which isn’t converting? If you need to turn visitors into customers then you need CRO. Conversion rate optimisation (CRO) is the process of making improvements to your website to convert more users. We look at how users are interacting with your site and come up with a strategy to increase engagement and conversion rate through a variety of tests and changes.


Instant Value

Higher conversion rates leads to better ROI from every source and campaign you have. CRO benefits your search marketing strategy as a whole as it increases the value of every visitor to your site. Just a small increase in your conversion rate could have a huge impact on revenue.

+ 200% Increase

Imagine twice the sales or leads from the same traffic. It’s not unusual to double conversion on sites that haven’t had optimisation before. Every improvement made is permanent and its value increases long after testing has been completed. We know what to tweak and we’ll show you.

Combine CRO with an SEO Campaign from one agency

Multiply your returns across all channels. Let SEO drive quality organic traffic to your website while CRO converts them to customers.

some really impressive results, you consistently over-deliver for us and that is invaluable.”
Kurt Geiger


Increase Clicks

Organic SEO, Paid Search and Technical implementations delivered consistent growth.


We’re a Traffic & Lead Agency Agency

Our conversion rate optimisation service is tailored to the individual needs of your business, current performance and overall objectives. The tools we use and the tests we conduct will be different from business-to-business. No matter what we do, our continuous testing and analysis will offer insight and opportunity.


A/B Testing.

Our team is full of great ideas but even we need to test them. By comparing the results of a current version of a page with one which carries new ideas, we measure its success to see if it makes a difference to your conversion rate. 



With access to Google Analytics, we analyse detailed statistics about traffic and its sources alongside measuring conversions and sales. With it we’ll identify landing pages we can target to improve the conversion rates.


Usability Testing.

If a user struggles to navigate your site, they won’t be interested in sticking around let alone convert. We’ll analyse your pages for usability so users stay for longer and ultimately convert.


Heatmaps & Clickmaps.

Heatmaps and clickmaps are essential tools in CRO, giving us incredible insight into how your users interact with your pages. We can show you where elements should be on your pages to maximise those clicks.


Landing Pages.

Is your landing page set out correctly? Does it give users a journey to follow for converting your users? Are you call to actions effective enough at getting that all important conversion? We’ll take a look and recommend changes.


We work with some of the best clients around fact.

We have worked with some of the biggest names in the UK and beyond, driving quality leads, enquiries and increased profits through their Organic Search Channels. For two decades, we’ve been building long-lasting relationships with businesses who value our service and the results we deliver.


What Clients Say About Us

Ricemedia’s expertise in SEO & social media was apparent from the start & the work they have undertaken to improve our visibility in the market has been excellent. They strive to get under the skin of the business; understanding what motivates our potential clients is their passion. We have thoroughly enjoyed our journey with the Ricemedia team!
LCN Legal
Partner with Rice Media

Interested in our CRO Services ?

By working with Ricemedia, you’ll have access to a team of experts and a variety of tools that will inform your marketing strategy. If you want to turn organic traffic into regular customers. Call us now or fill out the contact form and we’ll discuss your needs and requirements in detail.

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Call Us 0121 200 3336


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