Understanding your current user journey and checkout process can begin to explain why customers drop out before converting.
Analysing the data gained by our evaluation can provide clear feedback and recommendations on how to make the conversion process smoother.
Our tools can identify a user’s behaviour on your site, meaning we can ultimately optimise their journey.
Following successful testing, we advise on how to maximise the customer journey through the site to ultimately increase sales or leads.
To put it into perspective let’s look at the maths
If you have 1000 visits and 10 sales or leads then your conversion rate is 1%. If you increase your visits from sources such as SEO & PPC to 2000 then your conversion rate is likely to remain constant and therefore produce 20 sales.
Now, if you look at your website and determine the path that a user might take before becoming a customer or lead, and add clearer navigation with simple calls to action, you might find that users are more likely to take the next step.
Conversion rate optimisation covers many different facets of your site and may include design, SEO, content, tone and even pricing. Some suggestions are easier to implement than others but it is imperative to ensure that you are getting a viable return on investment without being subdued by poor onsite performance.