To create great content, you need to understand your audience. What are they interested in? What are they already reading or sharing? What are they looking for? Audit what you have to then review and create content for your audience and not for links – and links will follow.
Once we understand who you’re talking to or are looking to reach, we can create expert, authoritative and trustworthy content that will captivate your desired audience and provide them with the information and answers they are looking for.
Creating the right content is vital, and should be based around the channel used, your target audience, and their customer journey. Through experience, best practice and SEO expertise, we’ll create optimised content to fit in with your wider marketing strategy.
Our content marketing strategies include getting your content published on the sites your target audience read to help increase your brand awareness, increase referral traffic to your site and acquire high quality backlinks as part of a wider Digital PR strategy.
Content has to be created around what your customers are looking for.
If you write a great piece loosely related to your business that lots of people are interested in, they may click through to your site to read it, but in reality they may never be the type of person that could be a customer. If that piece of content becomes popular and is shared across the web, then the value would be greatly found through links and brand exposure. However, aiming your content at a narrower audience or niche of people is likely to help you convert them and thus can bring a greater return and provide a less diluted analytical perspective.
How can our content team help?
Content marketing is the foundation of SEO and link building strategies, being a top ranking factor and the catalyst to high quality link building, which is also a ranking factor.
This is why your content strategy will work hand in hand with organic search, and will be derived from your SEO strategy. We will create a fully integrated content strategy that will not only get high quality links, but will convert your users and build brand awareness for future conversions.
Content is now a big part of most digital marketing strategies, making it ever more challenging to get yours noticed. This is why it is crucial for you content to have a purpose, be captivating and of course unique.
Which type of content works best?
A host of different styles can be adapted and developed, it all depends on your audience and your content strategy. From editorial pieces and helpful guides to humorous and entertaining pieces, a range of techniques can be explored and applied to suit your specific needs and requirements.