To create great content, you need to understand the audience. What are they interested in, what are they already reading or sharing – and not just the obvious links.
Once we understand who you’re talking to, we can create authoritative content that will captivate your desired audience.
Creating the right content is vital, and using our process helps our team to develop best practice content, which will fit in with your wider marketing strategy.
We’ll get your content published on the sites your target audience read. They’ll see your content, interact with it and we can report the success straight back to you.
The foundation work for any content has to be around what your potential customers are looking for.
If you write a great piece loosely related to your business that lots of people are interested in, they may click through to your site to read it, but in reality they may never be the type of person that could be a customer. If that piece becomes popular and is shared across the web then there will be great value in those links. However, working on a narrower window of people, where you have a chance to convert their interest once they visit, can bring a greater return and provide a less diluted analytical perspective.
Where to start
Our content marketing is derived from the foundations laid out in your organic search engine strategy. We then use that information to create a content plan that will not only get high quality links, but will convert or build brand awareness for future conversions.
Which content types work best?
A host of different styles can be adapted and developed, it all depends on the best approach for you. From editorial pieces and helpful guides, to humorous and entertaining pieces, a range of techniques can be explored.