Understand who your key industry competitors are; who the up and coming threats are, and why they’re performing well.
Reviewing your competitors helps us to understand how you are placed in the market, what your share of voice is, and how we can improve your presence.
You’re being naive if you think your competitors don’t have an SEO strategy. With our tools and knowledge we can leverage information from their campaigns to support your own.
Once we understand the competitive market, we can build your strategy to maximise revenue and put you ahead of your peers.
So what do we look at?
We examine and monitor competitor activity and capability, gaining insight and inspiration from the good points we find. We don’t need to get permission to do a detailed onsite analysis, and likewise can easily compile and analyse a backlink profile finding useful quick win links that are high quality, relevant and typically easy to attain.
Part of your overall plan
Many of our clients include competitor analysis as part of their overall SEO campaign. It looks at the top level activity they’re undertaking and provides invaluable insight into their strategy and spend.
Does it Really Add Value?
Yes. The right feedback on which links work for your competitors can be a terrific contributing factor to the overall success of your own campaigns.