According to research from Netcraft there are over 75,000,000 websites using WordPress in some form. WordPress has been downloaded over 195 million times and is continuing to grow globally. As the most popular website system, it is vital for businesses using WordPress to get the most out of the service – that is where plugins come into play. There are plugins for a wide range of services and uses available on WordPress, but perhaps some of the most important ones are those that help to drive conversions on the site. In this article we will look at some of these WordPress plugins that can help boost your website conversions.
For companies that offer services, driving conversions on these sites usually come in the form of competing enquiry or sign up forms. This can be tricky to drive visitors to do and with the introduction of GDPR regulations businesses have seen their hard-earned customer databases wiped out. Thankfully, the Bloom plugin is here to help. This plugin can help grow your mailing list by helping to create opt-in or sign up forms for your website or blog. With over 100 templates and 6 different form styles you can customise these forms to suit you and your business’ website. Also, if you don’t want to bombard your audience with pop-ups you can swap fly-ins and widgets instead.
To help you better understand which elements of your site are having a negative impact on your conversions, Convert can help. This plugin can run a full diagnostics by looking at every single element of the site to see which elements are damaging your conversions. You can apply a wide range of filters to get a complete view of specific areas of the site and drill down to find any potential issues. Information such as page type and name, category name and ID as well as tags, is automatically uploaded to your account on Convert. We recommend this plugin for a great addition to your on-site analysis.
3. Inbound Now
To create excellent CTAs on your site the Inbound Now plugin is perfect. This plugin allows you to create CTAs using their range of templates along with the ability to A/B tests on different CTAs to ensure you are using the best performing CTAs on your site. Inbound also lets you analyse and monitor statistics and also run A/B tests.
Looking to build a new landing page? Unbounce is the expert plugin that allows you to customise landing pages to suit your brand. You can manage all of your landing page through Unbounce and edit or update any of the landing pages on your site. Any updates get automatically updated on the WordPress site. Complete with built-in A/B testing, over 80 page templates and the ability to combine with other marketing tools like MailChimp and HubSpot this plugin offers an excellent range of useful features for any website.
5. Yoast SEO
When it comes to SEO (our favourite) the Yoast SEO plugin can help you to optimise your site to please Google and other search engines. Yoast has offered a WordPress plugin since 2008 and has been helping businesses with their SEO ever since. Yoast is able to help you create optimised meta titles and descriptions as well as monitoring your on-page copy to ensure it is long enough (to avoid thin content) and to consider featured snippets opportunities. The snippet preview shows you how your post or page will look in the search results. This plugin is an essential in our opinion, which is why we recommend this plugin to all our clients.
If you’re looking for some digital assistance with your website, get in touch with our expert team to discover how we can help improve conversions on your site. You can also check out our guide on How to Optimise Your WordPress Site for more of our expert advice. If you’re hungry for more information regarding digital marketing and SEO head over to our blog or sign up to our newsletter for updates straight to your inbox.