With the advancement in technology, it can be hard to keep up with the ever-changing SEO strategies available. Having a basic understanding of SEO will not only enhance the effectiveness of your brand but, combined with the appropriate and effective tools and strategies such as LSI, you successfully lead the way to increased growth within your business.
What is LSI?
LSI (Latent Semantic Indexing) refers to the way in which search engines identify keywords in order to find the appropriate content to match your query. By implementing LSI into your SEO strategy, search engines are able to link your website and content to a much more broader line of enquiries and demographic.
Websites that incorporate LSI keywords into their SEO strategy are more likely to rank higher up in the SERPs than those that don’t. This makes it a key factor to improving your business’s digital marketing strategy. By implementing latent semantic indexing keywords into blog articles and onsite content, it not only allows your audience to find the answer to their query quicker (therefore helping to match their search intent), it also helps provide better and more accurate results for the correct audience and demographic. When done properly, LSI helps generate more streamlined traffic to your website. This traffic is more likely to convert and therefore drive profit.
How does LSI work?
LSI works by identifying any relevant or similar keywords in relation to the proposed query. By using effective tools such as Google Keyword Planner, you can easily identify other keywords that relate to your organisation or content. These tools will highlight the most searched keywords within that topic area. You can then use within your content to drive relevance and enhance your SEO strategy. For example, below is a list of the top keywords searched in relation to a jewellery brand.
Examples of LSI content
Once you have found the top searched LSI keywords, you can start implementing them for an SEO content quick win. By gaining a better understanding to the specific keywords that your target audience is searching, you can then tailor your content to match audience needs.
For example, take a look at this blog article on famous princess engagement rings; here, the core keyword would be ‘famous princess engagement rings’. However, in order to optimise for SEO purposes, alternative LSI keywords such as ‘celebrity engagement rings’, ‘popular cuts ‘and ‘diamond engagement ring’ have also been implemented into the blog post in more to appear relevant and match the public’s queries.
Can LSI Penalise your website?
When done properly, implementing LSI will not penalise your website. In fact, it will do the opposite! By using LSI Keywords, you are minimising the chances of duplicating your content with the same keywords. This increases its chances of appearing at a higher ranking in SERPs. In order to increase the best possible chances of ranking and to avoid Google Penalty, it is worth looking at and implementing the most popular alternative LSI keywords rather than simply using similar phrases related to your chosen topic.
How to enhance your SEO strategy using LSI
By boosting your content marketing though LSI Keywords, you can ultimately enhance your overall SEO strategy. Often this involves going beyond using the top searched keywords in your content; instead, enhance your SEO even further by using long-tail keywords. By using this tactic, it will allow you to reach a wider demographic and cater to voice-activated searching. It also doesn’t hurt to consider any topics that are similar to your keywords in order to make sure you have covered all search intent.
Remember when Google crawls a website, their bots aim to read the entirety of the text so you are not required to use your keywords in certain areas. If you can, try experimenting in other ways in which you can use your keywords, for example in the meta description, heading, title tag, permalink and image Alt-Tag. Soon after using these tactics, you will begin to see a change in your SEO, boosting your rankings and preparing your business for a more sustainable platform.
Here at Ricemedia, we thrive off new challenges and are more than happy to share our knowledge and advance in the world of SEO so don’t be afraid to get in touch with one of our team today to find how we can help you!