Welcome one and all to the February digital marketing monthly round-up! It was a busy month around the world as Sofia Kenin won her first ever Grand Slam tennis tournament at the Australian Open, Parasite won Best Film at the Oscars to become the first foreign film to do so, and the Kansas City Chiefs took home the Super Bowl! Now while we were taking cover from winter storms Ciara and Dennis, the world of digital marketing continue to develop. Put your feet up and take a look at the latest SEO, PCC and social media news you may have missed!
1. We Chose the Best SEO Podcasts Every Marketer Should Listen to
In a constantly-changing industry like digital marketing, it’s vital that marketing professionals are up-to-date on all relevant news. We selected what we consider to be the best 8 podcasts for marketers seeking the latest SEO news. From almost 100 episodes and counting of the well-established Search Talk Live to The Recipe for SEO Success, which is aimed at small businesses and SEO professionals at all levels, there’s a podcast to suit everyone’s interests and areas of expertise. For further recommendations on which podcasts will provide valuable insights in an innovative and digestible way, read our blog.
2. LSEO Named the Most Effective SEO Tools for 2020
LSEO asked SEO professionals to review different industry tools, and listed the top 25 SEO tools to use this year. Our own Lee Savery, Content Executive at Ricemedia, contributed to the blog by giving his informed views on the featured snippet tool offered by Internet Marketing Ninjas, and how it helps marketers gain SEO quick wins. While tools like Google Analytics and SEMrush featured in the article, there were several less well-known tools that made the list. Sanity Check, for example, was recommended as a tool to use in conjunction with Search Console, as it uses the available data to help marketers determine how best to act to overcome challenges.
3. Neil Patel Explained How to Grow Your SEO Traffic
In a digestible step-by-step guide, Neil Patel describes how organic traffic can be grown for your website using Ubersuggest. From obtaining analytical reports to developing content ideas, find out how to effectively improve traffic to your site using this tool. We would, however, say to bear in mind that for any website, a combination of tools is always best. It’s also advisable to consider using an SEO agency, as the whole team can provide valuable insight and create optimised content for your website for long-term results.
4. SEJ Discussed Ways to Progress a Career in Social Media
From how to make the most of the skills you’ve gained in your social media role to the best ways to engage in networking, Search Engine Journal discusses actions social media marketers can take to find the next step in their career. The blog inadvertently highlights why the skills provided by social media and content professionals are so valuable to every business with an online presence.
5. SEJ Described How You Can Become a LinkedIn Influencer
Search Engine Journal explained how marketers can become trusted influencers on the popular business networking platform LinkedIn. Step 3 is to create content that not only demonstrates knowledge of your product or service, but also addresses the specific target audience and stands out from your competitors by improving upon existing resources. For businesses that are unsure of how to create content that meets this criteria for their website, this guide is very informative, as the requirements for LinkedIn content resemble elements of the E-A-T ranking criteria used by Google to rank website content. One way to establish authority is to use an SEO agency, as they employ a team of professionals who can optimise your existing blogs and create new content for your website, which enables you to stand out from your competitors by sharing further contributions to your field.
6. Google’s New Patent Application Brought Important Insights
The new patent application, which was recently published by Google, revealed that they intend to classify medical webpages as a means of identifying whether they carry a particular degree of authority on the subject they’re discussing. The patent may relate heavily to E-A-T but it could also influence future algorithms that contribute towards determining page rankings. The extent to which the patent, if approved, is used to decide how much authority an author has on the given topic they are discussing is something that will be discovered in due course. In the meantime, it’s important for marketers to keep an eye on SEO news for further information.
7. Search Engine Journal Explored the Patent’s Implications
Search Engine Journal discussed the wider implications of Google’s new patent application. Although Google don’t disclose whether particular patents are used within their algorithms at any given time, it’s clear that this patent could affect more than the medical industry. If a website cannot be linked to external sources and webpages that Google deems to be more authoritative on the topic in question, then it may be considered as too far removed and this is likely to be impact search rankings. This supports the widely-adopted view that gaining links from relevant pages can help to improve your website’s rankings.
8. Marketing Land Revealed Their Paid Social Tips for Retailers
Marketing Land explained their tips to help retailers meet paid social campaign goals. Remaining connecting throughout the customer journey is a vital part of paid social and Marketing Land have credited PPC as an effective way of encouraging those who click through to your site to convert into paying customers and increase your revenue.
9. The Consequences of Stopping SEO Were Explained
Search Engine Land discussed the problems that arise when businesses stop doing SEO. From a lack of further published content leading Google to assume a business’s website is inactive to technical errors that cause problems throughout the customer journey, the importance of SEO content and technical reviews is concisely revealed. Once SEO investment ceases, it’s clear that it can be a lot harder than many businesses envision to boost rankings and revenue once again.
10. Amazon Ad Spend is Expected to Rise in 2020
Marketing Land revealed that 81% of Amazon advertisers foresee increased ad spend across the platform. 16% of those surveyed do not sell directly on Amazon but use their retail giant’s DSP service to advertise their products. The findings from Marketing Land’s survey reinforce the importance of investing in SEO, PPC and paid social services to help your business progress.
Before you go! Make sure you join us in March for our Women in Marketing event for International Women’s Day! Taking place at our shiny new offices in Birmingham, this event is a great chance to meet other incredible women in marketing, share a glass of Prosecco and enjoy some live music.
Get your ticket over at Eventbrite right now!