Digital Marketing Round Up

The Digital Marketing Monthly Round-Up: 10 Things That Happened in June 2018

Welcome one and all to the sixth instalment of Ricemedia’s Digital Marketing Monthly Round-Up. Last month meant we hit the exact halfway point until Christmas – no need to panic buy just yet! The world in general has certainly been busy with global events such as the historic US-North Korea summit taking place in Singapore and The Incredibles 2 had an incredible opening weekend, setting a new record for an animated release with its takings of $180m – we eagerly await its UK release. Our office has been dominated by the continuing ins and outs of Love Island  eye rolls* and the dramatic events unfolding at the 2018 FIFA World Cup. With big nations being eliminated, England continue their quest in July to bring the trophy home and we (well, most of us) will certainly be cheering them on all of the way! We said farewell to one of our Account Managers, Claudia, who’s moved to London, and in July we’ll be welcoming Simon the PPC Wizard onto our team! 

You won’t be surprised to read that June has been another huge month in the world of Digital Marketing – especially in reference to social media, SEO, PPC and Digital PR. It’s that time again to grab a chair, pop your feet up and get the kettle on as we take you through the 10 things you may have missed in Digital Marketing in June!

1. Yoast SEO Plugin Update 7.0 Causes Huge Ranking Drops

June started with Yoast’s founder, Joost De Valk, apologising for a bug that affected rankings of certain websites using their SEO plugin. The update which went live in March 2018 caused websites to suffer negative changes with customers complaining they had disappeared from Google altogether, after ranking highly before. De Valk admitted they messed up after confirming he coded this change himself. You can read more about this here.

Yoast SEO Plugin Update 7.0 Causes Huge Ranking Drops

2. Our Social Team went to #SocialDayUK

Talking of social media, our very Rebecca Meekings took a trip down to London for the 2018 #SocialDayUK event. This jam-packed conference was brimming with some of the industry’s top leaders and speakers who couldn’t wait to share the latest news and insights to all social media marketers. With plenty going on, Beccie collated her five key things her social team learnt from the event. Check this out here.

#SocialDayUK logo
#SocialDayUK

3. Twitter Update Makes it Easier for Content to be Found

As a Content Creator, I welcome any way social media channels will support in making my hard work easier to find for users. In June, Twitter announced a set of new features which will allow people to discover information around breaking news, live events and other topics of interest to them. A dedicated World Cup page was rolled out to showcase this new content driven update. You can find out all the details here.

Twitter Update Makes it Easier for Content to be Found

4. Facebook Starts Trialling Autoplay Video Ads in Messenger

Last year, Facebook introduced static ads into its Messenger app and now they are extending this to run autoplay video ads. Just like the autoplay video ads on the News Feed, when a user accesses the app, a video will play. Facebook say they are monitoring if this implementation impacts how people use the app. Time will tell if this change sees users abandon the messaging app. Find our more here.

Facebook Starts Trialling Autoplay Video Ads in Messenger

5. Google is Retiring AdWords & DoubleClick Brands

In a move to simplify its advertising offerings, Google announced that it is retiring AdWords and DoubleClick. After 18 and 22 years in existence respectively, Google felt a rebranding was necessary to streamline its products. This will also help introduce new solutions for marketers to use. So Google AdWords is now Google Ads, DoubleClick is now part of the Google Marketing Platform and DoubleClick for Publishers and DoubleClick Ad Exchange have now been integrated into Google Ad Manager. Find out more from Google themselves here.

Google is Retiring AdWords & DoubleClick Brands

6. Smart Campaigns Launched for Small Businesses on Google Ads

With the new Google Ads brand in place, Google launched their first new solution within the tool; Smart Campaigns. Smart Campaigns has been designed specifically for small businesses to help with campaign ad creation, audience targeting, ad delivery across Google channels and very soon, landing page creation. You can read more about this great new solution here.

 

Smart Campaigns Launched for Small Businesses on Google Ads

7. Google’s New Privacy Update in Response to GDPR

May saw the rollout of GDPR and in June, Google announced it is redesigning Google Accounts to give users clearer access to their privacy controls and settings. With Easier Access and Faster Answers, Google is clearly showing its commitment to following the new EU laws. You can read more about this here.

Google’s New Privacy Update in Response to GDPR

8. Technical SEO Highlights from Search Leeds 2018

June saw the third edition of SearchLeeds take place at the First Direct Arena. The event brought together the brightest and best of the search industry for a day of SEO advice and industry leading content. Our new Technical SEO Executive Carl Ashfield couldn’t wait to inform us all of his Technical SEO highlights from the show, so we got him to blog about it. You can find this and a few slides from the event here.

Technical SEO Highlights from Search Leeds 2018
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9. We looked at 5 Common Technical SEO Issues that Must be Addressed

Another of our technical SEO wizards Liam McCarthy, also stepped forward to the blog in June to inform us of the 5 Common Technical SEO issues that must be addressed. Liam put his expert eye over poorly implemented Site Migrations, Canonical Tags and other technical SEO issues that prop up during his time crawling websites. His advice to combat these issues is the best around and you can view it here.

We looked at 5 Common Technical SEO Issues that Must be Addressed

10. Mastercard Learnt a Lesson on how not to PR during the FIFA World Cup

Talking of mistakes, we couldn’t get through this round-up without mentioning one World Cup related story. PR campaigns are plentiful during the global festival of football and Mastercard launched their “goals-for-meals” campaign at the beginning of June. The idea was that for each goal Lionel Messi and Neymar Jr score at the World Cup and beyond, 10,000 meals would be donated to Latin America. Despite the best of intentions, Mastercard received widespread criticism for its dependence on events in football matches and simply not donating the meals anyway. Mastercard dropped the campaign and promised to donate two million meals by the end of the year. Find out more here.

Mastercard Learn Lesson on how not to PR during the World Cup
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