Every year the good people of the nation wait in anticipation for the first signal that Christmas is on the way. We brace ourselves for the whispering cover of a classic love song, and get the tissues ready for a story that will make our hearts melt. We cannot wait to see the John Lewis Christmas Advert 2016, and since 2007 it is fair to say that John Lewis win at Christmas adverts, and they’re also winning at social media. Don’t believe us? Then check out our infographic.