Monthly Roundup: 10 Things that Happened in Digital Marketing in September
There have been big changes in the world of Digital Marketing, SEO & PPC in September and it’s often difficult to keep on top. To help, we’ve rounded up the 10 biggest stories in Digital for you.
In this month’s roundup, we look how brands brace for the release of Facebook’s Dislike Button, how Apple Pay is changing digital marketing, just what programmatic advertising is, quick immediate wins to improve website traffic and much more.
This piece, I do hate this saying but it’s true, looks at building a successful blog in 90 days. This 90 day blogging strategy looks at starting a blog from scratch and creating a successful blog that produces and outreaches high quality content and is rewarded with a loyal following. Read more
Social Media Examiner, a must read for news and advice for social media, looks at optimising social profiles to be more searchable.
Valuable for both SEOs and Social Media Executives, this piece looks at simple but effective ways to get your personal or company’s social media profiles ranking high in google. Read More
In Ricemedia’s blog, we give a clear and simple breakdown of Programmatic Advertising; how does it work, why it’s being called the future of advertising and why you need to know how to use it to grow your business. Read more
Hubspot have published an article which gives a great breakdown about personalised marketing, why you need to invest in it and 8 personalised trends and strategies to help you target your audience better. Read more
This is big news for digital marketers as the new product is called Customer Match, it lets advertisers upload their customer and promotional email address lists into Adwords. It is rumoured to be launched in Spring next year in a report by the Wall Street Journal. Read more
Jeff Bullas is renown digital marketer, blogger and speaker. He runs a great blog looking at digital, content and social media marketing, which I’d recommend to anyone who wants to improve themselves as marketers.
This month, he published a great post on growth hacking your blog. An excellent piece, it looks at developing growth, using metrics and being able to read trends and shifts in audiences. Read more
Econsultancy looks at how brands can brace for Facebook’s Dislike button, how much of an impact it will have for your brand and how it will change your social media marketing strategy. Read more
Wall Blog was written piece, looking at how Apple Pay is affecting consumerism, how going mobile is shaping our spending habits and a new opportunity it is presenting digital marketers. Don’t ignore it. Read more
A terrific piece from Search Engine Land, where Columnist John Lincoln challenges short blog posts, argues that this is not type of content people want to read and why it does not rank or convert well.
A great detailed article, Lincoln provides a very strong and valid argument to writing long content over short pieces, arguing from the point of view of an SEO and as an Editor. Read more
Age of Online have published a piece we’re sure you’ll enjoy reading and find very useful. They’ve compiled a list of 40 digital marketers, bloggers and digital gurus, sharing advice on growing and promoting your blog.
Much like a box of chocolates, you don’t really know what you’re going to get with pieces like this but there will be something that will be useful, make you think differently and cause an impact to how you blog. Read more