Monthly Round Up: 10 Things that Happened in Digital Marketing in January
Happy New year! Did you have a nice break? Ate too much? Got some socks for Christmas? Enjoyed New Year’s a little bit too much? That’s fine, it’s the holidays.
Well, it’s January and you’re back in the office. Only to be greeted by a massive Google Update, in January of all months. Thanks, Google! We look at this latest update to their ranking algorithm and more in our Monthly Roundup for January.
Don’t worry, it’s not all doom and gloom! This month, we see how effective product descriptions are, 5 marketing processes you should automate, how to improve your social advertising and much more!
Klient Boost has produced this wonderful piece of content, The PPC Food Pyramid. A comprehensive, visual guide, which breaks down nearly every kind of PPC that’s out there. From analytics and bidding to keyword research and targeting, this guide covers everything and is certainly useful if you’re inexperienced with Adwords and PPC. Read more.
People seem not to put much attention to product description with some e-commerce sites simply not supplying potential consumers enough or repeating content. In this BKB Creative Studio blog, Ben Baggett breaks down how product descriptions are more than just measurements and what colour your product is: he looks at the narrative a production description could portray and how it addresses a customer’s problem. A great piece and a must read for an e-commerce brand. Read more.
Using Your Niche’s Demand Distribution Curve to Improve Your SEO, Social and Content Strategy – Whiteboard Friday
Moz’s Whiteboard Fridays are brilliant and so useful, whether you’re starting out in digital marketing or not; they’re great to read. This Whiteboard Friday is fantastic!
Rand Fishkin looks at curves and changes in your niche’s keyword demand distribution to improve and optimise your current marketing strategy. This provides a brilliant, in-depth look at finding new opportunities and provide a better service to clients. Whether you’re an SEO, social media executive or content strategist, this makes an interesting reading and shouldn’t be missed. Read more
Carly Stec has produced a comprehensive guide to the perfect blog post in the form of a brilliant infographic. Covering the basics such as writing attention grabbing headlines and remembering to use visuals, to making sure to include social buttons and paragraph spacing, this simple and easy to digest infographic from Hubspot should be printed off and framed. It’s a great little guide to prevent your marketers producing mediocre blog posts. Read more
This Kissmetrics blog makes a strong argument for 5 areas of your marketing that can and should be automated. I know not all marketers like this and prefer that control over their marketing assets but, disagree or not, it is an interesting article with an extensive list of software and apps that can help you automate your marketing processes. Read more.
With Instagram and Pinterest now offering paid posts and pins, there are more opportunities for businesses to grow their brand on social media and drive conversions. In this month’s Ricemedia blog, we look at 5 ways for brands to get the most out of social advertising. From audience targeting or Facebook Business Manager, we look at how to reduce costs to your social advertising budget and drive sales. Read more.
Keywords are important and they’re everywhere. It’s an important tactic and can be a game changer when done right. That’s why Benjamin Brandall’s blog on 19 steps to do effective keyword research and get results is so brilliant. Whether you’re new to keyword research or experienced, you would want to read this, you will find something useful and change how you do it in the future.
Easy to read and valuable, Ahrefs blog needs to be on the top of your reading list, after us of course! Read more.
In this Social Media Examiner’s blog, it feels like they’re walking down the street with a bag of gold and are asking strangers to help themselves. I cannot recommend this blog enough.
This blog post goes into real great depth about researching and finding your audience through social media. It is a fantastic resource, it breaks down how to find your audience on different social platforms, the tools that are available that can help you and what are you looking for to get ahead. It’s nearly as good as free gold. Read more.
If you’ve not already subscribed to Backlinko’s newsletter, I don’t know why you wouldn’t, you’ve might have missed this gem for the new year.
Brian Dean has conducted research into 1 million search results and presents his conclusions, in this simple article, about what he’s learnt about SEO. It’s simple but in such depth and precision, this article looks at what Google wants as an ideal website. While, unfortunately, this study was conducted before this latest Google Update so some of his findings might not be as relevant, we think a majority of it is right on the money.
One of the best things about Backlinko is that Brian Dean is very active in the comments and if you have any questions about the study, just ask and he will do his best to answer. Read more.
And finally, there’s the latest Google Update. While there are plenty of sites and blogs covering the update and the aftermath, we suggest following it on SearchEngineLand. One of the first to cover the update, they’re writing follow up articles about anything that comes to light and really delving into exactly what has changed and what you can do about it. Read more.