Monthly Round-Up: 10 Things That Happened in Digital Marketing in October
With October 2016 out of the way it’s time for us to visit Birmingham’s Frankfurt Market, start Christmas shopping and prepare for the festive delights that November and December has to offer. However, October has been a pretty thrilling month. From everyone sensationalising what appeared to be a global Clown hype of 2016, to our hearts being broken by the news of Love Production selling our beloved #GreatBritishBakeOff to Channel 4, there have been some emotional moments this October. Without further ado, here are 10 fabulous things that happened in Digital Marketing this month!
Search Engine Watch Gave us 15 Tips for Writing Content
Whilst the majority of us in the Digital Marketing world know how to write pieces of content which will have a positive impact on SEO, sometimes a little reminder of what we should include and why is really helpful. From visual elements to readability, there are so many things to take into consideration when it comes to writing content for websites and blogs! You can read more about it here.
We’ve Seen Some Success with Penguin 4.0
In September, Google announced that the release of Penguin 4.0 (you may remember screaming, panic and fire). This real time version of their Penguin algorithm means that recoveries from Penguin 4.0 can be seen in a few weeks, instead of waiting for the next Penguin update, which was often a year away. It’s fair to say that some SEOs have seen some negative affects from Penguin 4.0, but we’ve got our gloating boots on at Ricemedia, because the update has meant that SEO for a few of our clients has never been better… Check out our hall of fame here.
Twitter Decided to Shut Down Vine.
From firing 9% of their global workforce to their share prices declining by 45%, it is no secret that social media conglomerate, Twitter has had a bit of a struggle this year. After being scrutinised for doing very little about the racism, sexism and trolling that many users have been afflicted with on the 140 character app, it isn’t hard to see why people are choosing to stay well away from Twitter. In a bid to cut their financial loses, Twitter decided to close down their six-second video app, Vine. (You can find out more here) Whilst Vine is clearly much further behind in terms of the features that it has to offer, whether closing this app down was the best move for Twitter is arguable, as many users feel that they are not tackling issues that really should be addressed… We’re interested to see where the debate goes on this one.
Google AdWords adds Mobile Messaging Extension.
This month Google announced that they were launching Mobile message extensions for AdWords. Similarly to other AdWords extensions, they are eligible to show alongside an advertiser’s ads on the SERP. The aim is to make them more feature-rich, and as a result increase CTR. The Mobile Messaging Extension will become available to all AdWords advertisers, but we’ve got a few questions… Will this service charge per message? How will businesses overcome the expected response time? Will customers have to pay to send a message? Are retailers able to set up an automatic response? We’re looking forward to seeing how this one works! Read more about it here.
Facebook’s Pages can now Schedule Live Video
Unless you’ve been living under a rock for the past few months, you’ve probably noticed an influx of live videos happening on Facebook. The ability to stream live videos on Facebook is great, but there’s not much point in doing it unless your audience knows when the video stream is happening. Although this update only applies to Pages, it is certainly a step in the right direction. Pages are now able to advertise and build-up hype for their upcoming live video events. Intrigued? Find out more here.
Forecasting and Trend Data for Existing Keywords is Added to Google’s Keyword Planner.
This October, Google added something that would make everything a whole lot easier for everyone in the SEO world. Advertisers are now able to get forecasts on their existing keywords and campaigns in Google’s Keyword Planner. This means that you can now see how adding new keywords will impact your traffic and spend. You can check out Search Engine Land’s tutorial here.
Google Will be Splitting its Index Between Mobile and Desktop.
Never one for a quiet month, Google’s Webmaster Trends Analyst, Gary Illyes spoke at Pubcon in October and revealed that Google will create a separate mobile index in the next few months. The Desktop index will not be kept as up-to-date as the Mobile index, which will become Google’s primary index. With more than half of all user searches coming from mobile this move makes perfect sense. However, we are left with a lot of questions once again, mainly to do with those who haven’t optimised their site for mobile use… Interested? Read more about it here.
eMarketer Predicts mobile phones will account for 36.4% of total retail sales this festive season.
Market research company, eMarketer predict that the UK’s ecommerce sales will rise by 2.5% during December and November 2016. They expect the figure to reach an estimated £16.90 billion (up from £14.65 billion) of Christmas season retail sales. Alongside this, there will be a clear shift to purchases made on smartphones in the UK, which will account for 36.4% of total retail ecommerce sales in the UK in 2016. We’ll have to wait until next year to see if these estimates are close, and we’re pretty excited to see just how many people have chosen to use ecommerce for their Christmas shopping (why wouldn’t you? It means you can stay in and drink tea). Find out more here.
Reddit Launches new Interest-Based Ad Targeting Product.
Social news platform Reddit made an announcement that had advertisers doing a little happy dance. Reddit are going to expand their horizons, and move further than just supporting subreddit ad targeting. They are going to target, “audiences based on a handful of predefined interests which will be informed by which communities they frequent.” As Reddit caters to a demographic of people who hate ads, (amongst many other things) users have the opportunity to opt out and be shown ads that are not as interesting. Although the alternative of opting out isn’t ideal, it is clear that Reddit is moving in the right direction. Read more here.
A List of Chatbots to Help you Analyse Campaign Data was Released
Digital assistants and chatbots are becoming increasingly popular, with a chatbot being created for pretty much anything. However, there are some great chatbots that have been designed to help advertisers and SEOs stay on top of their digital campaigns without actually having to go into the platform. Instead, the statistics and information is all updated in either Slack, Facebook Messenger, Google Sheets and other platforms. Want to find out how? Read more here.