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Spring is finally setting in. So in the spirit of the season, it’s time to spruce up.
The world of digital marketing is ever-evolving. Which is why we like to give you a monthly run-down of what’s going on in the world of SEO, PPC and Social Media, as well as anything else you need to know.
Here’s what’s been happening in March:
Eye-opening stats from the week
Let’s jump straight in with Adweek’s most sit-up-and-take-note-worthy stats from the world of digital marketing this week.
Insights tell us that millennials are reviving the use of good old email, streaming is now preferred to downloading and women are ruling the roost over on Pinterest.
Find out what else is going on here.
Snapchat’s updated policies
It remains to be seen how effective their targeted advertisements will be, and whether adhering to advertisers wishes will work well for everybody involved. Snapchat were sure to coincide the policy changes with fun new functionality features though. So for the moment, everyone seems happy.
Read more about their recent updates at Digiday.
Snaps shouldn’t be sniffed at as a digital marketing tool
As it’s the app of the moment, it’s fitting that Matt Kapko at Digital Arts Online has taken a look at why brands should be considering Snapchat as a digital marketing tool.
It’s in-the-moment nature brings a level of authenticity that polished social media posts can lack and with 8 billion videos being watched on the app every day, there’s an attractively attentive audience ready and waiting.
Read more about why it could be a great interaction tool.
What it’s like to launch a website and SEO campaign – through Jurassic Park gifs
We can certainly talk you through what it’s like to launch a new website and to craft a successful SEO campaign. For today though, courtesy of John Caiozzo, we’re going to let Jurassic Park gifs do the talking.
Twitter has simplified conversion tracking
It’s been some time in the making, but Twitter has introduced a universal tag that simplifies its conversion tracking and makes it easier to monitor tailored audiences. There is now no need for multiple separate codes as the universal event tag can build up to 200 audiences.
Learn more about this change.
Is your SEO strategy mobile friendly?
On the Ricemedia blog this month, we’ve been looking at mobile SEO and how mobile users’ behaviour affects strategy. Did you know that less that ⅔’s of users scroll down when they are using mobile to search – what does that mean for your approach?
Instagram is starting to feel the effects of its Facebook ownership with its newest introduction. If you follow bloggers and celebrities in particular then you’ve probably noticed many requests for you to ‘turn on notifications’. This is due to instagram moving towards a more tailored, facebook-style feed where relevant content is favoured over chronological posts.
Not sure what all the fuss is about? Read more here.
Adwords is getting an overhaul
Google hasn’t shown Adwords any interface-related love since 2008, but just this month it’s announced the start of a rejuvenation for the much-loved tool. Don’t worry – users shouldn’t expect any functionality to change, but should expect improvement to usability, navigation and design.
Ginny Marvin explains more about their plans.
Why your marketing automation went wrong
We all know that personalisation works when it comes to digital marketing. Marketing automation allows us to do just that, to make a personal pledge that will hopefully provoke a successful response.
This takes some time in terms of resource though, which is why it can be all the more frustrating if you don’t immediately reap the rewards. If it’s not working for you, there are a few things that might be the cause.