February 7th 2017 saw a Google Algorithm update that we suspect targeted low quality links. This meant that the strategies and optimisation we’ve been implementing for our clients, focusing on back link reviews, high quality link building and disavows for older websites that have historically been penalised by algorithm updates clearly benefited from this, as a number of our clients have had excellent ranking improvements. Whilst this algorithm update hasn’t been confirmed, SEO Round Table agreed with our suspicions – of which you can see here.
Here are a few ranking improvements from existing clients;
The Google algorithm update saw some excellent improvements for jewellery store Diamond Heaven – both Search Metrics and Google Analytics show the incredible rise. We have also seen a 58% increase in their Organic Traffic in comparison to last year.
Alongside this, Diamond Heaven moved up in Google’s SERPs page, going from #7 on page 1 to #4.
Lark and Larks
February 2017 saw some great improvements for Kitchen and Bedroom supplier Lark and Larks – both Search Metrics and Google Analytics show the rise. We have also seen a 53% increase in their Organic Traffic in comparison to the previous 6 months.
Alongside this, Lark and Larks moved up in Google’s SERPs page, going from #7 on page 1 to #4.
Google’s February 7th algorithm update also saw wonderful improvements for gaming currency site Digizani – both Search Metrics and Google Analytics display the rise. We have also seen a 94% increase in their Organic Traffic in comparison to the previous 6 months.
Hardly Ever Worn It
Designer re seller Hardly Ever Worn It saw a 43% increase in their organic traffic in comparison to the previous 6 months and an increase in visits.
Since this so called update, there’s been radio silence from Google. However, in early March another significant algorithm update happened (named ‘Fred’), and we’d seen some rankings volatility. This update didn’t appear to target one single ranking factor – it looked at numerous SEO aspects. It could be that the phantom update was linked to Fred and as usual, Google gave little to no information about it.
We drank a tonne of chamomile tea to quell our excitement and we celebrated with #nationalpizzaday. If you’d like to go over your SEO or social media strategy then do not hesitate to get in touch – we won’t share our pizza though…