It’s Summer, so naturally everyone is thinking about summer holidays and this is particularly true here at Rice Media, as we have just won the digital marketing account for Co-op Holidays.
Lichfield-based Co-op Holidays, which has been offering package holidays, city breaks, cruises and flights since the middle of this century has appointed us to implement consistent online marketing activity across a number of digital platforms.
The travel agency is part of the Midlands Co-operative Society and has high street branches throughout the UK.
We’ll also be using advanced analytics to deliver accurate measurements of return on investment across all platforms.
Obviously we’re thrilled that Co-op Holidays picked us because of our experience and proven ability to achieve great results in the ever-expanding digital arena, where we have worked with big brands such as Superdry, Aviva Insurance and ITV Drama.
We’re really looking forward to working with Co-op Holidays, almost as much as actually going on holiday!