Getting into Cult
No, we haven’t converted to Scientology but we have been talking a lot about Cult this week. Following our successful digital project for leading fashion brand Superdry, we have begun working on the digital marketing for its parent company Cult.
Cult is a well-established clothing retailer with nearly 40 outlets in the UK, more than 50 concessions in House of Fraser stores and a significant international presence, including franchised outlets in Europe, the US and Australia.
Cult clothing has a unique look, which combines Japanese design features with a vintage American style, something that has been helping it stand out from other fashion stores for the past 25 years.
As the Cult team clearly don’t need any help with their style, we’ll be working on the search engine optimisation (SEO) of their site and looking at cost per click management across a number of online advertising campaigns.
We’re hoping to improve on the success of our Superdry project, which saw the number of visits to the site increase by 15 per cent in just three weeks, with like for like sales shooting up by 10 per cent over the same period.