Email Automation & Downloadable Content: The Basics

We are a society that is constantly online; whether we’re at work or at home, the internet is an integral part of our everyday lives. This is one of the main reasons why automated emails and various other pieces of content are effective ways for companies to catch the eye of their customers. If you’re interested but not sure where to start, read our blog to find out how to utilise your automatic content to the best of your abilities.

What are automated emails?

If you’ve ever purchased something online, chances are you’ve received a follow up email after doing so. A week or so later, you may have received another email asking how you have found your new product, whether you’d like to write a review and whether you’d be interested in these items that other customers also bought. These automated emails are prime examples of the content sent out by businesses in order to keep you in-touch with their company or brand, without being overtly aggressive. The emails are sent at specific stages, such as those mentioned above, and can save small and large business owners time when it comes to maintaining a good level of communication with their customers. In short, every time you, the customer, reaches a certain goal for which their condition has been set, you receive another email; it’s that simple!

Downloadable content

Going hand-in-hand with automated emails is downloadable content. Having downloadable content on your site is a fool-proof, straightforward way to gather email addresses which you can then use for future email campaigns. From whitepapers to fun, printable guides, having downloadable content on your site provides yet another way for users to interact with your site and engage themselves in its resources. Keeping it mobile-friendly is also key here, so making sure that the content is available in a PDF format will work in your favour and also keep your users happy.

Diamond Heaven’s downloadable guide


Different types of automated emails

In regards to the content you might want to send out to your customers, the possibilities are endless and really depend on what it is you want to get out of the interaction. Here are a couple of the most popular emails that you’ll probably have seen in your own inbox:

Thank you emails

This form is particularly favoured by ecommerce clients as these emails act as a nice, subtle way to come across as grateful for a transaction. The email comes through almost instantly when a transaction has been carried out, meaning you’ll most likely catch the customer whilst they’re still using their device. These are especially useful as you can also design these to push surveys, related products or sign up to newsletters, especially if there is the promise of future discounts and perks for subscribers only.

ASOS ‘thank you’ email


Leave a review

Once you know your customer has successfully received their product or service, it’s good to follow up with them to see how they’re getting on as nurturing them even after the sale has been completed is essential .You don’t want to be pushy here or come across as desperate, so keeping it relatively simple is key. Ecommerce sites such as eBay are particularly good with this and keep their review email short, snappy and to the point; it’s also super easy to go onto the site and rate the product if the customer has the app, which can be another use for email automation.

eBay review email



It’s up to you

The great thing about email automation is that it can be completely tailored to suit you and your businesses’ needs. You may want to reach a certain number of newsletter sign-ups in one month, or simply show your customers that they are appreciated so that they’re more likely to return; either way, utilising this platform will have a beneficial impact on you and your business.

If you feel like you need a helping hand with creating your downloadable content or email campaigns, why not contact us today to speak to a member of the team.