Digital TLC for Superdry
We just took on the Digital Marketing Account for Superdry. The Cheltenham based company which includes Cult retail currently has a total of 40 stores in the UK with over 50 concessions in House of Fraser.
Superdry recently launched a brand new e-commerce site for this terrific brand and our requirement was to streamline their online marketing proposition to ensure maximum exposure across a multitude of disciplines. The project covers Organic Search Engine Optimisation of the new site, Cost Per Click management across Google, Yahoo & Bing, Facebook & other Online advertising campaigns and a re-positioning & branding of Social Networking collateral on Twitter & Facebook accounts. Our advanced Analytics implementation is also providing transparent measurement for true Return on Investment figures across all mediums.
Whilst it is still early days and there are many other factors involved, our first 3 weeks on the project has shown an increase in visitors of 15% along with like for like sales up over 10%.