Marketing is important for any business and every marketing channel has its own unique benefits that will help bring your business to the forefront of your target audience. From using social media platforms to interact with consumers, to implementing a bespoke SEO strategy to help increase search visibility, every channel in the digital marketing industry requires knowledge, understanding and skill. However, in my years of experience within the Digital PR sector, I’ve often found that this channel is often misunderstood, but its benefits can lead to great success for a business. From building your back link profile and enhancing your website’s authority and building brand awareness, Digital PR has the potential to revolutionise your business.
Here at Ricemedia we’re ace at doing SEO and Digital PR – after all, when it comes to link building and content creation, they work in harmony with each other (find out more about that here). If you’re not sure about the difference between traditional PR and Digital PR, then here’s everything you need to know about Digital PR. Every business with a website needs an SEO strategy, and Digital PR is a really important aspect of this. It can help boost your online presence, get your brand noticed and contributes to increasing search visibility. Here are three reasons as to why your business needs Digital PR.
1. Build on your brand identity
As mentioned earlier, Digital PR helps build your brand’s identity, both online and offline. By creating regular news stories and press releases from your company, your target audience and customers will soon understand that your brand has plenty to offer. This offers great insight into what your company is about and how you’re a leading and authoritative voice within your industry. From showcasing your knowledge and expertise, your customers will be able to see you’re ahead of your competitors.
It isn’t just interesting industry news stories and product details which can be communicated. Any success stories and customer experiences can also shed a positive light on your business, show you’re at the top of your game, increase your brand identity and push your brand awareness.
2. Enhance your business’s reputation
Social media, Trust Pilot and TripAdvisor are both a blessing and a curse for businesses. There will always be the possibility that your customers might have a bad experience and have decided to avenge this via bad reviews. According to Marketing Charts, 50% of people said they are more likely to publish a negative review on social media if they’ve had a bad experience, compared to the 30% of people who have had a positive experience. It’s more likely that someone will go out their way to tell people about a negative experience instead of a positive one. This is where Digital PR comes in, as it enables you to drive your brand’s reputation in a way that you want, and offers a crucial opportunity should a crisis happen.
Aside from crisis management, getting your company’s name out to the media will also boost your reputation, having a positive influence on how your target audience see you. If the big publications, such as The Times or smaller industry publications are talking about you, that is instantly a vote of confidence in your favour to your audience.
Increase your SEO visibility
Digital PR and SEO will have many KPIs to factor in and achieve, but lets not forget the most important one; gaining high quality and good authority links back to your company’s website. One of the key elements to achieving great SEO performance is to have a super back link profile. Links can be gained in a number of ways and one great way to do so is with Digital PR.
By using more traditional PR tactics, such as writing press releases and outreaching them to nation news publications, there is the ability to gain links from these websites in a more authentic and natural way.
These are just some of the factors which make Digital PR important to a business. If you’d like some advice regarding your Digital PR strategy, then do not hesitate to get in touch with Ricemedia – we’re more than happy to help!