Category / content / google / search / social
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Monthly Roundup: 10 things that happened in Digital Marketing in June
The worlds of Digital Marketing, SEO & PPC can change daily: so we’ve rounded up the biggest updates in June. From Facebook Algorithm updates to the first major Google Trends update in…
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Lead Generation Basics: Start Marketing Automation in 4 Easy Steps
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, merchant and marketing pioneer, 1838-1922 Sales teams have always seen marketing as fluffy.…
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Lead Generation Basics: Understand Lead Nurturing in 5 Minutes!
So you’ve done some lead generation, and you’ve got a prospect who doesn’t want to buy from you right now. What next? Call them, telling them their mistake? Give up? Keep an…
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How to get the most from your content marketing
We all know that there’s an awful lot of content out there already, so how can you help yours to stand out from the crowd? It’s a sad fact that good quality…
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Why Video Marketing is the Next Big Thing
What was the last piece of digital content that you found truly engaging? Chances are, it was a video, but why does this format strike such a chord with users? Quite simply,…
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How to Write Better Content
Know your audience Traditional forms of marketing just aren’t enough anymore, and they haven’t been for some time. Customers are far more savvy than they used to be, and with so much…
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How storytelling can help your brand
Like it or not, storytelling has never been more important as a B2C marketing tool. You will have seen for yourself how brands have built a mass following based around their storytelling…
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Images and Impact – How the Right Picture Can Increase Your Reach
How To Source Your Images We all know that images are important, and yet when it comes to sourcing pictures to illustrate content and campaigns, many of us are left floundering and…
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A Blazing Day at the Content Marketing Show
Fireworks weren’t the only thing attracting a crowd this 5th November – the Content Marketing Show, held in the spectacular Brighton Dome on the south coast, welcomed SEO enthusiasts from across the…
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Panda 4.1 Has Landed! 5 Tips to Avoid Getting Caught Out
The Google algorithm ‘Panda’ originally launched in 2011, and since then a grand total of 27 iterations have taken us to the latest 4.1 installment, but the key message remains the same…
