Category / Content Marketing

Digital PR is an evolution of traditional PR practices and concepts, adapting them for a new digital landscape. With newspapers and media going online, PR can’t afford to be left behind but…

There are endless articles discussing content marketing and how to be better at it. The truth of the matter, most of these articles are simply repeating the same points over the other.…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, merchant and marketing pioneer, 1838-1922 Sales teams have always seen marketing as fluffy.…

So you’ve done some lead generation, and you’ve got a prospect who doesn’t want to buy from you right now. What next? Call them, telling them their mistake? Give up? Keep an…

We all know that there’s an awful lot of content out there already, so how can you help yours to stand out from the crowd? It’s a sad fact that good quality…

What was the last piece of digital content that you found truly engaging? Chances are, it was a video, but why does this format strike such a chord with users? Quite simply,…

Know your audience Traditional forms of marketing just aren’t enough anymore, and they haven’t been for some time. Customers are far more savvy than they used to be, and with so much…

Like it or not, storytelling has never been more important as a B2C marketing tool. You will have seen for yourself how brands have built a mass following based around their storytelling…