Friday 12th April saw the first BrightonSEO of 2019 take place! We were there enjoying everything about the event, including picking up vital tips! If couldn’t make it this time or missed a talk as you were at another one, then check out the full list of talks and slide shares below. Our own Coral Luck took to the stage, sharing her tips on How To Repurpose Content To Enhance Your Strategy – make sure you check it out!
Content Talks
- Big budget video advertising on a small business budget – Phil Nottingham
- LMFAO: Leveraging Machines for Awesome Outreach – Gareth Simpson
- The Art of Content Necromancy: How to Resurrect a Dead Campaign – Kat Kynes
- How to drive content marketing success – Irma Hunkeler & Edward Trippier
- Podcasting for subscribers, mentions and really big links – Corinne Card
- Standing out online with a unique and compelling brand voice – Bethany Joy
- The Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails – Shannon McGuirk
- How you should build your new detail content strategy based on SERP and competitive analysis – Alexandre Sigoigne
Technical Talks
- Speed & Performance Optimisation: How to Meet Users’ High Expectations – Rachel Costello
- How to get a 100% Lighthouse performance score – Polly Pospelova
- How to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site – Chris Simmance
- Restructuring Websites to Improve Indexability – Areej AbuAli
- Simple ways to visualise your crawl data with no coding knowledge required – Anders Riise Koch
- Crawl Budget is dead, please welcome Rendering Budget – Robin Eisenberg
- Living on the Edge: Elevating your SEO toolkit to the CDN – Nils De Moor
- How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site – Tom Pool
- CLI Automation – Using the Command Line to Automate Repetitive Tasks – Mike Osolinski
- Sexy AF SEO Revenue Growth with Your Discontinued Products – Luke Carthy
- The State of Pagination and Infinite Scroll on the Web – Adam Gent
- Predicting the Impact of Technical SEO changes – François Goube
Fundamentals
- Leveraging E-A-T for SEO Success – Lily Ray
- 6 Things Your Boss Expects You Should Know About SEO – Lukasz Zelezny
- How to Repurpose Existing Content to Help your Strategy – Coral Luck
- How to Marie Kondo your SEO – Rebekah Dunne
- 5 Time-Saving SEO Alerts to Use Right Now – Marco Bonomo
- 100 million keywords. Now what?! – Alen-Jelco Todorov
Client Success
- Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client – Heather Physioc
- Retaining Struggling Clients: How To Rebuild Trust – Laura Hogan
- Efficiency in the workplace: Mindset mastery and meditation – Briony Gunson
- How to tell if there’s a demand to launch your business overseas – James Brown
- How to measure the value of generic keyword success – Timothy Hawes & John Sadeghipoor
- Using data to keep your customers happy – Eli Zheleva
International Marketing
- Embrace WeChat Marketing – Christina Xu
- Harnessing the Russian digital opportunity – Anna Milburn
- How to use Programmatic to Drive Search Results Internationally – Gemma Houghton
- The Most Popular Influencer is Almost Never the One You Really Need – Daiana Damacus
- The impact of translation on SEO and how they can work together – Valentine Lacour
- Why hreflang is crucial to international SEO success – Mauro Cattaneo
SEO Tools
- Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition – Sabine Langmann
- Automate your SEO tasks with custom extraction – Max Coupland
- Bringing the fun back to SEO with Python – Benjamin Goerler
SERPS & Rankings
- Driving *meaningful* clicks with enriched SERPs – Izzi Smith
- Featured Snippets – the achievable SERP feature? – Emily Potter
- A Structured Data Case Study: How to Make Your Websites Stand Out in Search – Kenichi Suzuki
- Search Presence Intelligence – Where Search Meets Business Intelligence – Stephan Bajaio
- Why UX is SEO’s best friend – Luke Hay & Michelle Wilding-Baker
- Uncovering SERPs: What happens in search right now and how to benefit from it – Olga Andrienko
Local SEO
- Small Biz Small Budget – 10 Do’s and 5 Don’ts for Local SEO Success – Claire Carlile
- Can You Rank in Local Without a Website? – Darren Shaw
- Harry and Lloyd’s Idiot Proof Guide to GMB Optimization – Greg Gifford
Link Building
- How to Make Fake News For Links – Oliver Brett
- 10 tips to scale link building for your clients! – Sam Morton
- Gamification: Link building in a Fortnite – Becky Simms
Beyond Google
- Why we all should stop ignoring Bing – Julia Logan
- Voice Visibility: Tracking voice results on Alexa & Google – Steff Preyer
PPC
- Google Smart bidding: How to train your algorithm – Kian Njie
- Land Grab: How to win business from your competitors with Google PPC – Tanesha Stafford
- The importance of tagging when it comes to reporting and optimising in paid search – Charlotte Self
- Using data science to work smarter, not harder in PPC – Duncan Sills
- Become a Local Hero: PPC Tips to Boss Your Neighbourhood – Oliver Ewbank
- Killer Competitor Content Research and Strategy – Lana Burgess
Ecommerce
- 8 Ways to Increase your Ecommerce Conversion Rate – Faye Watt
- Black Friday SEO: where and when to start, quick wins and top tips – Alexandra Coutts
- Social Proof and Leveraging the Power of Consumers – Justin Clarke
Reporting
- The Circle of Trust: SEO Data – Matthew Brown
- Turning Your Data Into Compelling Stories – Jeroen Maljers
- Why data science analysis is better than YOUR analysis – George Karapalidis
- Your New Google Analytics BFF – Dana DiTomaso
- Using Google Tag Manager to send Scroll Depth and YouTube view measurements to Analytics – Azeem Ahmad
- Changing the game with Supermetrics – Sam Caesar
Online PR
- How to protect your online reputation: Lessons from the FTSE 100 – Alex Judd
- The killer outreach email that gets opened, replied to and mainly gains links – Hana Bednarova
- How to pitch an idea your client/boss can’t say no to – Chris Lee
Experimental
- Why Google isn’t giving update advice anymore – John Warner
- Perfect outcomes: Rapid prototyping and experience testing improves everything! – Justin Taylor
- The Seedy Underbelly of Keyword Research and Search Intent – Mark Osborne
Future of Search
- Huge SEO success stories and what we can learn from them – Marcus Tober
- How to Drive Big Site SEO Impact in Google’s New, Linkless Algorithm – Chris Liversidge
- Forget Alexa, The Voice Search Devices Of The Future – Patrick Reinhart
Cross Channel Marketing
- Maximising Your Media Through SEO – How To Drive More From Your ATL Campaigns – Ric Rodriguez
- Corvidae: Identifying new customer acquisition opportunities – Ross Paton
Competitor Research
- Competitor Analysis: A Scientific Method- Paola Didone
Keynote
- John Mueller – Keynote and Q&A Session
Make sure you also check out our BrightonSEO Highlights and Key Takeaways for more insight from the event! For all things, SEO, PPC and Content, get in touch with us!
