BrightonSEO September 2018 Slides – Here’s What You Missed
Last week we had the equivalent of SEO Christmas – BrightonSEO! We love BrightonSEO and everything that comes with it! If you couldn’t make it, or you were there and missed a talk (damn schedule clashes), then check out the list of talks and slide shares below. Our very own Laura Hogan rocked the stage at Brighton, giving all of her tips on how you can use your competitors to get all the free links – don’t forget to check it out!
Content Talks
- Ross Tavendale – Data Journalism: A practical guide to winning big links
- Sarah Bradley – Getting Millenials’ Attention on Social Media
- Bobbi Brant – How to Use Live Video in Content Marketing
- Matt Siltala – Are you a content creator, or a content documenter?
- John Brasington – Contextual optimisation: How to create value led content for your ecosystem?
- Meg Fenn – Using stunning dseign to leverage your SEO
Technical Talks
- Mike King – Software Testing for SEO
- Barry Adams – Information Architecture and SEO: Laying The Foundations of Success
- JP Sherman – Deliver Discovery & Revenue by Optimizing On-Site Search
- Dominic Woodman – If you take one thing from technical SEO… learn how to debug
- Francois Goube – What I learned crawling 10 billion URLs and Analyzing 5 trillion log lines.
- Mark Thomas – Why auditing your rel=canonical configuration is a shrewd move
- Fili Wiese – Accelerate: Page Speed Optimization Tips
- Chris Simmance – 2 Seconds is the New Slow: How businesses can build a better web
- Aleh Barysevich – Winning with mobile page speed: killer technologies, tools, and tips
- Helen Pollitt – Technical SEO Audit Top Tips for Beginners
- Clark Boyd – How to Optimise for Visual Search
- Gianna Brachetti-Truskawa – Crawl Frequency: What to do when it drops suddenly
- Aysun Akarsu – Crawl-First SEO
- Sean Butcher – How to Improve Your Website’s Indexation
- Martin Splitt – Building search-friendly web apps with JavaScript
- Jamie Alberico – SEO for AngularJS
Mobile & AMP
- Emily Grossman – Mobile Performance Optimization for Marketers
- Miracle Inameti-Archibong – We made our website a progressive web app and why you should too
- Natalie Mott – AMP Implementation on Non-Standard Content Management Systems
Migrations
- James Brown – Six Site Migration Fails & How To Avoid Them
- Esteve Castells – Learnings of Migrating 100,000 Subdomains to Subfolders
- Dan Patmore – Navigating the pitfalls of website migration
Fundamentals
- Jack Barmby – Reviewing Success: A Proactive Approach to Reputation Management
- Aiden Carroll – It’s A Stitch Up! Sewing Up Consumer Intent With Keywords
- Ronell Smith – Found vs. Chosen: Why Earning the Long
- Rachel Costello – How to Tackle Enterprise Sites: Examples from the BIGGEST Brands
- Eloi Casali – SEO in big media agencies
- Cosmin Negrescu – Using Jobs-to-be-done to win more customers
- Arianne Donoghue – Why Failure Should Be An Option For All Of Us
- Steve Hammer – Keeping your wits while working in Digital Marketing
- Ricky Whiting – How to Build an e-commerce business off SEO
- Joe Doveton – Small is Beautiful: Site Optimisation for SMBs
- Izabela Wisniewska – 13 ways to build links without big budgets
- Dom Hodgson – Shit, we’ve launched. Now what do I do?
International Marketing
- Jitka Jizerova – PPC in the other search engines
- Daiana Damacus – Putting the social into social search engines
- Alban Renard – The subtleties of Google search in French
- Anna Troidl – How to succeed with German SEO
- Zanna Pupele – Site adaptation for foreign markets: trust signals
- Barbara Bazzoli – Expanding internationally? Tips for choosing your next country to target
SEO Tools
- Christoph C. Cemper – 20 Free SEO Tools You Should be using
- Prabhat Shah – Amazon SEO tools that I wouldn’t avoid
- Grant Simmons – The Batman SEO Toolbelt to Vanquish Google’s SERP
SERPS & Rankings
- Hannah Thorpe – SEO without Traffic
- Izzi Smith – Practical Insights into Winning Featured Snippets
- Patrick Reinhart – Indexation, Cannibalization, Experimentation, Oh My!
- Björn Beth & Svetlana Stankovic – Making Data Dreams come true: Bridging the Gap between Ranking Factors and SEO Strategy
- Marie Haynes – Super Practical Nuggets from Google’s Quality Raters’ Guidelines
- Luke Sherran – Video ranking factors in YouTube
Link Building
- Laura Hogan – Use Your Competitors For Freeeeee Links
- Stacey MacNaught – Securing Your Links Before You’ve Even Produced Your Content
- Elli Bishop – How to recruit and train a killer PR and Outreach team
- Charlie Marchant – Ways to Definitely Get Links for Your Business
Voice Search
- Greg Gifford – How to use local to rock in mobile and voice search
- Stuart Shaw – A Voice Assistant Investigation
- Purna Virji – Marketing in the AI-Era of Search: Your Guide to Creating Exceptional Customer Experiences
Ecommerce PPC
- Alex Major – Comparison Shopping – The future of Shopping Ads on Google
- Jack Cooper – Scaling large e-commerce catalogues for paid advertising
- Weldon W. Whitener, PhD – The Power of Price Data
Reporting
- Grant Kemp – Diving into DataStudio
- Kim Dewe – How To Automate Key SEO Processes using API’s and Google Sheets
- Sam Marsden – Efficient AF: Automating SEO Reporting With Google Data Studio
Ecommerce Trends
- Gianluca Fiorelli – The future of Visual Search
- Max Prin – PWA + AMP: The Future Of E-Commerce?
- Barrie Tynemouth – Online Price Tracking and Price Wars
Paid Social
- Jon Quinton – 5 Truths The Gurus Don’t Tell You About Facebook Ads
- Byron Marr – Using Facebook Funnels To Improve E-Commerce Campaign Targeting
- Gareth Hoyle – Advanced PPC and Paid Social Tactics
That’s all from us! For all things SEO, Digital PR, PPC, Social and Content, get in touch!