Author / Elliot Williams

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  • inspired social 2019

    Inspired Social 2019 Insights and Takeaways

    Last week we attended the Inspired Social conference hosted by social media management and reporting tool providers, CrowdControlHQ. They brought together some social media experts to speak about a range of topics…

  • wordpress plugins to boost conversions

    WordPress Plugins That Will Help Boost Conversions

    According to research from Netcraft there are over 75,000,000 websites using WordPress in some form. WordPress has been downloaded over 195 million times and is continuing to grow globally. As the most…

  • google

    What is Google Possum? – Google Possum Explained

    In our latest instalment looking at the Google algorithms, we take a look at Google Possum and how this has an impact on local search results. This algorithm update was never officially…

  • google pigeon

    What Is Google Pigeon? – Google Pigeon Explained

    In our latest instalment looking at the Google algorithms, we take a look at Google Pigeon and how this has impacted search results. This algorithm was originally introduced as a way to…

  • google penguin explained

    What is Google Penguin? – Google Penguin Explained

    One of Google’s algorithms that it uses to produce the best, most relevant, results for users is named Penguin and it joins Panda, Hummingbird and RankBrain to make up Google’s complete algorithm.…

  • google panda algorithm

    What is Google Panda? – Google Panda Explained

    Google use a variety of algorithms in which to rank websites including Hummingbird, Penguin and RankBrain. Each look at different aspects of sites in an attempt to provide users with the most…

  • what is google hummingbird

    What Is Hummingbird? – Google Hummingbird Explained

    Google uses various algorithms to provide everyone with the most relevant and useful search results including Penguin, Panda and Hummingbird. Each of these interprets the search terms entered in different ways. This…

  • what is google rankbrain

    What is RankBrain? – Google’s RankBrain Explained

    RankBrain is a machine learning artificial intelligence (AI) that Google uses when it crawls websites and sorts through search results. RankBrain is considered the third-most important ranking factor for Google when selecting…

  • 10 SEO Myths That Refuse To Die

    You have likely heard lots of tips and advice regarding the mysterious world of search engine optimisation (SEO), many of which might have you practicing some ill-advised methods and harming your site’s…