On June 3rd, 2019, Google officially announced that their June 2019 Core Algorithm Update went live and would be rolled out across its data centres. What makes this broad core algorithm update so unusual is the fact that Google announced the roll-out before it went live, meaning that SEOs across the globe could adopt a more proactive approach in relation to any sudden rankings or visibility changes. What’s unsurprising is that Google didn’t give much information in terms of the update – so we’ve all been waiting with bated breath as Google is still in the process of pushing the update.
What Is The Purpose Of Google Algorithm Updates?
Google’s algorithm updates are essential for making sure Google, as a search engine, is running to the best of its ability. Algorithm updates, in particular, help improve the way Google understands each search query and their relevance in conjunction with its web pages. When Google first started, it only made a handful of updates to its algorithms, however, since then Google now makes thousands of changes to its system every year in order to provide its users with the best results.
What Changes Will be in the June 2019 Core Update?
After every update, there is often much speculation as to what each one actually targets. For example, in 2013 the popular search engine released their 2016 core algorithm Google Pigeon which along with Google Possum were both set to target and improve local search results. The Penguin algorithm update that originally launched in 2012 had the aim of to identify and penalising websites that were deemed to have a spammy back link profile. Other Google algorithm updates include Hummingbird, RankBrain and Panda.
At this moment in time, it is hard to determine the purpose of the June 2019 core update as it is still in the process of being rolled out, so we can’t fully analyse the impact it will have on SEO and marketing efforts. However, Google has said that this specific update isn’t particularly big or special, so, if you’re implementing proper tactics then you shouldn’t be worried about any major changes to your site’s visibility or rankings.
How Will The June Broad Core Algorithm Update Affect Me?
Google’s official guidance since releasing the update is to do nothing, however, there are a few simple steps you can take to make sure you are abiding by Google’s rules.
Here are some things to consider:
- Google Updates can take a week to ten days to bounce around before any visible changes occur therefore it’s always a good idea to keep an eye on your stats to see if it has made any changes to your own site.
- Often, Google’s broad core updates are usually all about relevance, so you need to make sure that any content on your site is relevant, factual and of good quality.
- If you notice any ranking changes since the update, try to ask yourself why your site may not be considered relevant to Google. Alternatively, take a look at our guide on how to fix google ranking drops.
- Sometimes, it’s useful to consider what your competitor is doing with their content in comparison to yours. Take a look at which sites are ranking at the top of the SERPs and apply what they’re doing to your own content so that you can benefit from the update and match the competition.
For more information on how you can optimise your content for SEO, feel free to contact us today.
