In case you haven’t heard the phrase before- content is king. Your website should be full of relevant and interesting content which helps to boost your online presence and visibility. Frequently updating your content equals frequent indexing, meaning search engines such as Google and Bing are more likely to stop by your website. What’s better is that this means you’re presented with the opportunity to achieve higher rankings if the content you create is good.
To become the authoritative figure on the internet in your industry, you want to pertain to your audience and their needs and wants. It’s a no-brainer, surely! If you’re wondering how to keep your website content fresh, look no further! Rice have listed our 5 top tips to help you out.
1. Analyse your analytics
A tool like Google Analytics is amazing and if you have access to it, you’d be a fool not to put it to good use. Take a look at which pages are getting the most traffic and those which are lacking. On the popular pages, delve into what is attracting the user; Is it the content? And if so, what’s attractive about it? Similarly, on the less frequented pages, take note of what is lacking. Could you add a few visual elements which may make the page stand out? Or does the written content need updating?
2. Keep an eye on social media
Social media covers pretty much every aspect of our day-to-day lives so using it to your advantage makes perfect sense. According to your industry, you can fine-tune your social media channels in order to be the first to know when any related news or developments arise. Social media is also a great way to see how popular a certain piece of content has been and the feedback which it receives, be that negative or positive. This works particularly well for your blog content and proves to users that you’re in-touch with the digital world and are keen to stay one step ahead within that industry.
3. Provide answers
Take note of the questions people are currently asking which relate to your industry. What are they looking for? Why haven’t they found their answer yet? You can tailor your website’s content to these questions with the intention of providing an answer for those in need of help. Not only will this gain your website some precious visibility but your organic traffic may increase through referrals. In the same way, if your advice or the solution you provide is truly beneficial, you could then approach other sites and offer your content to be featured on theirs. Again, this is all about visibility and reputability.
4. Add images and videos
By the end of 2017, it has been predicted by KPCB that 74% of all internet traffic will be represented by video content. This means that this is the best time to be making the most of your visual resources, including images and infographics, and especially videos. The best thing about visual content is that you can make the majority of it without spending a tonne of money. Thanks to this, you can change the content as often as you like, meaning you can adapt to trends and demands from your audience. It’s also really fun to create, so there’s another bonus.
5. Nurture your blog
In terms of keeping your site’s content fresh, arguably the easiest way is to publish new, engaging blog posts. Taking note of the content your competitors are producing works well and also keeping a close eye on social media is useful too. Your blog is your best way to place trophy keywords and long-tail keywords too, meaning you could see a positive change in your rankings.
If you’d like to find out more about creating fresh content for your website, get in touch with one of our content whizzes today.