Are you looking to invest in a digital marketing agency? Perhaps you already have one? Either way, it’s important to understand the back chat of any marketing strategy. Marketing agencies can be extremely helpful if you’re looking to improve the potential growth or visibility of your business. However, it’s important to do your research before you hand over your livelihood. Let’s face it, there is nothing worse than sitting in a meeting and having no idea what is going on or what is being said to you. The most important aspect of a digital marketing agency is to have open communication between yourself and them so don’t be afraid to ask questions, after all, you’re the one paying them! If you’re considering hiring a digital marketing agency, here are five things most digital marketing agencies aren’t telling you!
Nothing Is Guaranteed
Let’s be realistic, results aren’t going to happen over-night, regardless of how effective SEO can be! If an agency is guaranteeing that you will be on page one for a competitive keyword, they’re probably lying!
Depending on your business and the type of market that you are in, your performance and results will vary. Change takes time and because there are so many interchangeable factors that can influence results, nothing in business is guaranteed. Be wary of digital marketing agencies that make lots of promises in regards to your performances, if it seems too good to be true, it probably is! Don’t be afraid to demand regularly scheduled meetings or calls with the Account Manager and monthly reviews to see the progress that you are making.
More Isn’t Always Better
Some marketing agencies may try telling you that since implementing their marketing techniques, the traffic to your site has increased and your ads are getting more impressions. However, you need to remember that your goal as a business isn’t to get more traffic, it’s to drive more customers. If your marketing agency is driving good quality traffic then it should replicate an increase in your sales report so be wary and don’t be afraid to question this!
Most Marketing Resources Can Be Found For Free On The Internet
Yes, it’s true! As much as we hate it, a lot of what we do can be found for free on the internet through webinars, guides, ebooks, blog posts and other marketing materials. A good marketing agency will not be afraid to admit that they use these from time to time, they can actually be really helpful! However, by investing in a marketing agency, you can be reassured that you already have a strong knowledgeable team of experts who know what they’re doing. It also saves you a lot of time! Whilst your agency is working hard behind the scenes, you can then focus your efforts on running your business. Don’t get us wrong though, we recommend reading up on the different areas of marketing, just to make sure your agency is on top of its game!
They Say More Than They Do
Another red flag within a marketing agency is when they claim they can do everything. Most will supply you with a long list of skills and services that the company supposedly can do and while it is knowledgeable to have a wide understanding of the marketing industry, it’s not necessarily a good thing. A good agency knows their strengths and weaknesses, focuses its efforts on a limited number of services and has a specialist from a specific field as opposed to every field. When this is the case, you can then guarantee that you are being provided with professional, reliable and trustworthy advice from people who know what they are talking about. Remember, quality is better than quantity! Realistically no one can do everything, even agencies, and if they say they are, they’re not doing it well.
You Need More Than SEO to Succeed
A common myth that is often misunderstood in marketing is that ranking in search engines can create success for a business. Although it helps, there are still other factors which need to be targeted in order to label yourself as a successful business. Focusing on producing good quality products and services, as well as positive relationships, are the baseline to a successful business.
Here at Ricemedia, we provide professional industry knowledge on all things SEO, PPC and digital marketing. As an agency, we understand that money is time, therefore, our leading experts are on hand to help support and strategy. We are committed to providing the very best solutions and ROI for our clients and beyond! With us, there are no secrets! Contact us today to find out how we can help you.