September 2018 Digital PR Round-Up

5 Things that Happened in Digital PR in September 2018

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It’s officially October and here at Ricemedia, we can’t believe how quickly the year is flying by. Before we brush off the cobwebs of our Halloween costumes, start carving away at our pumpkins and trick or treating our nights away, we look back at some of the most memorable PR stunts and campaigns that took place across September.

1. Deadpool 2 brings back Blockbusters

At the start of the month we saw the return of 90’s classic Blockbuster, when a two day pop up store opened in London’s Shoreditch. The revival was in aid of the release of Deadpool 2 on digital download, Blu-ray and DVD. With a total of 1,989 copies up for grabs, each shelf was stocked out entirely with Deadpool 2. If that wasn’t enough, there was even limited-edition VHS cases containing a digital download code on display. New research also showed that 61% of the British public want Blockbuster to return. The makers of the action comedy film supported this, by handing out free copies to anyone with their original Blockbuster Video membership card.


Deadpool 2 and Blockbuster video


2. De’Longhi’s Coffee Shoreditch Cycle-Thru

From the looks of it Shoreditch was definitely the place to be this month. This time with another two-day pop-up store in aid of De’Longhi’s coffee machines. The brand launched the world’s first ever coffee cycle-thru where cyclists were able to order barista-style coffee at the touch of a button. The reasoning behind the stunt was to promote the speed at which De’Longhi’s new PrimaDonna Elite machine made coffee. The need for speed is required after research suggested that Brits spend around four days every year waiting for their coffee. De’Longhi also enlisted the help of Sir Chris Hoy to help promote the campaign.


De'Longhi cycle-thru


3. British Airways Tribute to Freddie Mercury

Before Freddie found rock stardom as lead singer of Queen, he was once a baggage handler at Heathrow Airport.  To celebrate the upcoming release of the film Bohemian Rhapsody and the rock legend’s birthday on September 5th, London Heathrow and British Airways paid tribute in the best way they could.

Choreographed by the famous Lyndon Lloyd, Terminal 5 came alive as baggage handlers broke free and greeted flyers with a spectacular Mercury-inspired performance. Passengers also spotted several of Queen’s greatest hits such as ‘We Are the Champions, ‘Don’t Stop Me Now’ and ‘We Will Rock You’ on the arrivals board. On top of this, any passenger who was called Freddie, Frederick or the legend’s real name Farrokh, were invited to use the British Airways First Class lounge.


Freddie Mercury Tribute at Heathrow Airport


4. Spider-Man Bus Crash

With the release of the new Spider-Man game on PS4, Sony planned a number of publicity stunts around the world to promote it. A notable example was this bus crash in Milan City Centre which featured an ad for the new release on the side. The bus was also held together and anchored with the comic book hero’s iconic web-like material. This stunt caused quite the stir amongst passers-by who stopped to admire the impressive structure.


Spider-Man Milan Bus


5. Harvey Nichols rebrands as Holly Nichols

Finally, luxury department store Harvey Nichols re-branded itself as Holly Nichols. This was to support their celebrating women in the workplace campaign, ‘Let’s hear it for the Girls’. The temporary rebrand also marked the launch of its newly refurbished first floor.

The rebrand meant a shiny new illuminated ‘Holly Nichols’ sign was erected outside its Knightsbridge store. They also rebranded its shopping bags, signage and other marketing material. Their social media accounts also underwent a temporary rebrand alongside the launch of The store also promoted inspirational talks from influential women within popular culture, who have actively challenged our attitudes.


Harvey Nichols became Holly Nichols


With so many amazing campaigns to choose from, September certainly was an exciting month for Digital PR! If you fancy building your own online presence and making your brand more active on the market, then feel free to get in touch with us today to discuss how we can help you.