The world of SEO is ever changing, making it difficult for business owners and managers to stay on top of industry changes and Google algorithm updates. With time and resource being the main pain points, it’s easy to ignore the real reasons behind traffic drops or lack of growth.
To help, we’ve come up with five signs which could indicate that you need to work alongside an SEO agency.
1) You’re not getting traffic
You may think you have a fantastically designed website and all the information is in place to generate sales, but if you’ve realised there isn’t a considerable amount of traffic hitting your website then your website has some major underlying issues. These issues often aren’t easy to spot for internal teams.
There is comprehensive list of features on your website, which need to be optimised and reviewed by a professional SEO body. By hiring a reputable SEO agency they will get you a significant amount of traffic to your website and will make your website customer friendly and visible to potential customers.
Here is a list of just some of the things an SEO agency, like ourselves, can do to help you increase your traffic:
- Create unique and educational content
- Site Health and technical optimisation
- Outreach and link building – to comprehensive and high standard.
- Organic SEO & on site monitoring
2) You’re not getting results from your current agency
There are so many SEO agencies in the industry which don’t get you the realistic results you want. These agencies operate in a way which they promise you the world and will provide you with shoddy links to your site. There are a number of clear signs, which suggest the company you have hired aren’t doing there job properly:
- Poor communication
- Low SEO visibility
- Not keeping up with trends
- Just focused on keyword reports
- Don’t mention anything about content marketing
So be careful, research into the agency you choose before you make any rash decisions.Use our 10 Questions To Ask A Potential SEO Agency as a basis and have a sit down meeting with them. If they explain to you clearly and concisely what they want to do and what the realistic results are going to be, then you’re on to a winner.
3) Lack of SEO knowledge within the business
The term SEO gets talked about a lot within many businesses, although many people have a general understanding of SEO – it will not get you far. By working with a well established search performance agency, you won’t only just get fantastic results, you will gain a deeper understanding of the industry and how SEO benefits your business.
Your company may have noticed some drops in organic traffic or your rankings have declined, these are just a couple of telltale signs of receiving a Google penalty. You may be fully aware of these penalties, but to overcome them can be a problematic issue for someone who may lack SEO knowledge. We would be able to identify the reasons behind these penalties and will educate you on how to resolve these issues.
4) Need to set KPI’s
Companies usually set realistic targets for sales and overall performance over the year. Although, when it comes to search performance marketing KPI’s, companies don’t tend to look at targets within SEO, they look at just the marketing aspect. So, we recommend choosing an agency, which can help your company manage this. A highly established agency, will analyse the following:
- Keyword Opportunity
- Keyword Click-Through Rate
- Search Traffic Performance
- Keyword Ranking
An agency can not only set these realistic KPI’s, they will also manage and report back on frequent basis, which both parties have agreed upon. It’s very important to manage these aspects of your company correctly, as they have a huge impact on the business’s marketing strategy.
5) You don’t know why your keywords are not ranking
This is probably one of the biggest reasons it’s time to work with a search performance agency. If you have noticed that your rankings are on a consistent and worrying decline, but you are not sure why, then it’s best to have a sit down talk with a SEO agency.
They will create a brief summary of your site and keyword performance and will provide some suggestions on key phrases to target that will convert. You may want to do this yourself, but it isn’t always the best idea. If you hire an agency with vast knowledge of the industry and have a great understanding of your company, then they should turn those key phrases into higher search engine rankings and ultimately revenue.
What can we take from this? We now know some of the telltale signs which indicate that your company may be suffering , without the partnership of an SEO agency.
If you feel that your company is suffering from these points then please feel free to get in touch with Sam today as he is happy to answer any questions you may have.