The rise of social media has revolutionised the way the marketing industry now works.
Not only does it give businesses a platform to meet their current & potential customers, it means that clients and customers now expect the ability to communicate with businesses in real-time.
Social media makes it easy to improve brand awareness, build your identity and give your business personality that people can relate to. Here’s five reasons why you need to implement social media into your marketing strategy;
1. Your audience is growing on social media
Facebook has over 500 million active users that spend over 700 billion minutes per month on Facebook. Twitter has over 100 million users and tweet 55 million tweets a day. LinkedIn has over 75 million members in over 200 countries. I could go on…
Users of social media platforms are growing at such a fast rate and it is certainly becoming an everyday norm to update your status on your lunch break, and upload pictures from your weekend. It’s important to be on social media to effectively target your audience, because they will be on there in one way or another.
2. Gain customer insight
Social media platforms generate a huge amount of data about your customers in real-time. Behind all the numbers and data there is a wealth of information about your customers. You can find out;
- Who they are,
- Where they are,
- How they feel about your brand
- What they like and much more.
If utilised properly, this information could be used to tailor your social media approach when it comes to communicating with customers.
3. Build strong relationships
The interaction you have on social media is an opportunity for you to engage with your customers and demonstrate your customer service. Responding to customer feedback and comments has potential to really enrich your brand and customer rapport, and is a fantastic way to show them that you genuinely care about them.
4. Utilise advertising opportunities to generate leads
Other than utilising social media as a way to engage and make connections with customers, these platforms also create opportunities for paid advertising. For example, you can create marketing campaigns and gain broad visibility among your target audience. This is an inexpensive way to promote your business and share content with targeting options that can help you reach the right audience, and is a great way to generate genuine leads.
5. Shareable content means more brand awareness
Creating content that inspires interaction can certainly increase your brand awareness. Sharing content that will be valuable to your audience will really benefit your social exposure with likes, comments and shares on each post, your content will reach many more users than just your followers. Ensuring that your content is unique and interesting will encourage more users to read your posts, like your page and visit your website.
If you would like to know how to plan and implement a social media strategy for your business, or would like to find out more information regarding social media marketing get in touch with Ricemedia today.