Improve Display Ads

3 Ways to Improve your Google Display Ads

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Google Adwords is a great way to increase traffic to your site. Paid search is great for targeting specific audiences for your business and creating a chance of a relevant click through. There are many different strategies that can be taken into consideration when creating your ads, with a lot of settings to look out for on the way. So it’s important that you have all the tips and tricks to help you create successful campaigns! 

Tip #1 – Ever wondered why your Remarketing Campaign isn’t working?

When creating your Adwords ads it’s important that you make a remarketing campaign too, otherwise, you could be missing out on a large number of clicks. The remarketing campaigns are run through the Google Display Network and they’re also on the Search Network too, and enable you to show ads to users who may have already visited your  site. If a user visits your site but does not purchase or enquiry about anything, then the remarketing ads will appear on other websites that they then visit and Google’s search results, thus creating another chance for a conversion.

It’s important to know some basic tips about remarketing ads if using them on Google Adwords. When you create these ads, Google Adwords will start to put a list together of users who have visited the site but not converted. This list then retargets the ads at that list of specific users when they visit other websites. But you will need a specific amount of users on that list before your ads will start to show.

Remarketing allows you to target people who have been on the site before, but we warned there are list sizes that you have to reach for the ads to trigger. Lists on the Google Display Network must have a minimum of 100 active visitors within the last 30 days for the ad to show. Lists that target Google search must have a minimum of 1,000 active visitors or users before the ad will display.

Tip #2 – Why you should always have more than 1 display ad?

One of the most effective ways to capture a click through to your site is to have a display ad as it is said that the display network reaches over 90% of global internet users! With display ads, it’s important that you test out which one is the best before pouring your entire budget into it. You want an ad that is going to engage with the audience and encourage them to click it.

If you don’t test out your ads then you could be missing out on a lot of potential customers. One of the best things to do is to put aside a little of the budget for testing, you can then target different audiences and decide which one is best for you.

Once you have tested all of your ads and you have your list together of which would perform the best then keep a few of the ads running. Google Adwords will continue to monitor and test the ads against each other, and the one that is performing the best will show more than the others.

Another great reason to have more than one ad is that if the user has already experienced seeing one of the ads but did not click on it, then if they see a different ad for the same site, that particular design on the ad could lead them to click on it. Having one display isn’t going to suit everyone potential client out there, so it’s important that you have a range of designs, text and images on your ads.

Tip #3 – Ensure that you are targeting the right type of website to display your ads

Screenshot 2016-02-01 at 15.30.01

Every business has it’s own target demographic, whether this is teenagers, women or people aged over 50, so it’s important that your ads are targeting the websites that your demographic would use.

It’s important that you think about your business and the types of sites you want to be associated with, as your image may not suit a gambling website so changing these setting allows you to prevent your ads from showing here. Thinking about the types of customers that you want your business to reach is also important, as your target audience may not visit gambling sites, so you aren’t gaining any clicks from here. Focusing your ads on appropriate and relevant websites will gain more click throughs than the ads appearing on less relevant and unappropriate websites. This will also help with managing your budget for the ads as you will be investing money in the right places to gain a high click through rate.

To change these settings in Adwords all you need to do is:

  1. Locate to the Display campaign that you are running,
  2. Click on the ‘DIsplay Network’ tab located at the end of the tabs,
  3. If you have already chosen the site category options then there will be a list visible showing which ones you have selected like this:

Screenshot 2016-02-04 at 13.27.09

  1. If you haven’t already selected the Site Category Options, then you can add them by selecting the ‘edit’ logo which is a little pencil.
  2. This will open a list of all of the site category options to choose from.
  3. Select the categories that you wish your Ad’s not to appear on by clicking on the drop-down menu located at the start of each category.
  4. If you want to exclude the ad’s from this category then select ‘Exclude’  
  5. If you want to enable the ad’s on this category then select ‘Enable’

Remember one of the most effective ways to capture a click through to your site is to have a display ad, as the display network reaches over 90% of global internet users! Display ads enable you to show ads to users who may have already visited your site. Remarketing ads create another opportunity for a conversion, by showing to users who have already visited your site. When creating your remarketing lists, you will need to have a minimum of 1,00 active visitors or users before the ad will display. It’s also important to ensure that your ads are showing to appropriate categories in order to create more opportunities to convert with the right target audience.

Are you thinking, how can I take this further? How else can you drive more traffic through Adwords? We can help with your PPC or SEO strategy, get in touch today!

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