top tips for christmas social campaign

12 Top Tips for Christmas Social Media Campaigns

Here at Ricemedia, there’s one holiday we love more than any other, and that’s Christmas!

It’s a great opportunity to spend time with family, catch up on what everyone has been up to and give back to those who have stood by you throughout the year. And in our case, that’s back to you – our dedicated readers of the Ricemedia blog.

So, how are we planning on giving back? By providing you with more knowledge on how to create some of the best Christmas Social Media campaigns for your customers. These top tips aim to give you more engaging posts, and in turn drive more eyes to your website and brand – just in time for Christmas present buying.

And we’re being extra generous with 12 top tips! And don’t worry, there isn’t a Partridge in a Pear Tree in sight!

1. Creating debates between Christmas favourites

Eggnog or Mulled Wine? Queen’s Speech or not? Is Die Hard a Christmas movie? Which board game should you play and what time is acceptable to start drinking on Christmas Day? These are all debates that someone somewhere has had in their household over Christmas, so why not bring the conversation online with some polls and great imagery? Spark a debate and see the engagement roll in.

2. Add some festive decoration to logos and cover photos

It seems like an obvious one, but you’d be surprised how many businesses forget to update their company logo and cover photo into something more festive. Sprinkle some snowflakes across your cover photo, or add a Christmas hat to your logo – It’ll make all the difference to those looking at your profiles.

3. Christmas competitions

Everyone loves a freebie and that’s never more apparent than at Christmas. So why not make sure there’s a freebie on your platform with a Christmas themed competition? Get your audience to share their decorated homes or something more relevant to your business) in exchange for entry into your special competition. Give away discounts, vouchers or products, and get some amazing User Generated Content (UGC).

Christmas competitions can take a lot of time and effort to put together, and not every business has the assets to pull it off. If you want an extra bit of help this Christmas, contact our Social Media team today.

4. Use Christmas colours in your imagery

The colours most associated with Christmas are Red, Green and Gold. Make sure that you’re using at least one of these in your Christmas social media images. This will ensure that your audience will pick up on the Christmas theme. You can use this across most of our tips, as visuals play a big part in them.

5. Set up Facebook Shopping channels

Give your users an even easier route to purchase your products with a Facebook Shopping feed on your page. While most users on Facebook may not be looking to purchase something right away and are more interested in engaging with your brand organically, there are some that will use your Facebook as a more targeted way of accessing your products.

6. Celebrate unusual Christmas themed days

To paraphrase The Dogs Trust, December isn’t just for Christmas – there are so many random, odd and quite frankly “sound made up” days in December. A great way to engage with your audience is to share these days with them. Alongside some great imagery, your organic social media reach may grow because of it. Here’s some relevant random days for you to write down:

  • Make a Gift Day – December 3rd
  • Cookie day – December 4th
  • St Nicholas Day – December 6th
  • Gingerbread Decorating Day – December 8th
  • Christmas Card Day – December 9th
  • Poinsettia Day – December 12th
  • Save the Children Christmas Jumper Day – December 14th
  • Eggnog Day – December 24th

7. Consistent Social Media imagery

Don’t you just hate it when a brand just can’t decide what kind of style they want to stick to? If you don’t like it, chances are your audience doesn’t either. Start planning now what kind of consistent imagery you want to share – that includes colour, style and tone. If you want to share some light imagery with a soft focus, don’t suddenly change to dark and sharp tones straight after – it looks mismatched. This isn’t to say that you can’t change between still images, carousels and video.

8. Create a Gift Guide

If you are an eCommerce business, and want to make sure you push your products as much as possible, then consider creating a Gift Guide, filled with lots of great imagery of products, as well as exclusive deals. Then share it out on Social Media through organic posting, or through a targeted ad campaign. It’s a sure-fire way to get lots of shares and lots of new traffic!

9. Share Christmas recipes (or what’s relevant to you)

If you’re selling gadgets, games or anything non-food related, you may want to skip this one, but then again you may be able to find your equivalent. Christmas is (mostly) about family, but the main centrepiece of it all is the food. Some audiences thrive with cooking videos and recipes, so maybe share some of your own that you’ve found within your company, or any you’ve found online.

10. Create your festive hashtag

#SpreadTheJoy or #GetInTheSpirit with some festive themed Christmas hashtags for your social media channels. Hashtags are a good way to keep track of how well your message is being spread as they are easy to search for on Twitter and Facebook.

11. Create “collections” as “wish lists” – mums, dads, kids etc

Following on from the Facebook catalogue idea, you could create collections of products that would be suited to a certain audience. They could be built around a mother, father, daughter or son, and pushed out to the most relevant audience.

12. Create content you know will get shares

It sounds really obvious, but it can be the icing on the cake when it comes to creating great Christmas Social Media content. Creating shareable content that you know your audience will want to share again and again will give your Christmas campaigns that extra bit of sparkle. Look back over what’s worked in the past and see if you can add a Christmas theme to it, and you’re guaranteed to get noticed!

Looking for more excellent festive tips for your Social Media campaigns? Come and speak to a member of our expert Social Media team, and see how we can help to get you more impressions, clicks and conversions this December!