Having spectacular products and services is the foundation of any great business. However, unless your target audience knows of your brand, your efforts to perfect your USP and set yourself apart from your competitors will be in vain.
The Internet is by far the easiest way to communicate and connect to your audience. This is why business owners and marketing managers alike need to ensure their web presence is up-to-scratch, so they don’t miss out on potential customers.
In this guide, we’ve handpicked the 10 most effective ways to help you build your online presence and engage your customers more effectively.
1. Work with an SEO agency
Having a website is a necessity, but not every website has the essential features and technical elements in place to appear in the top search engine results.
When it comes to searching for products and services on Google, users are inundated with options. This is where search engine optimisation (SEO) comes into play. Working with an experienced SEO agency will enable you to establish your site’s authority, deliver relevant content to your users and ultimately get them to convert!
As Google updates its algorithms five to six hundred times a year, SEO is an ongoing process and it should be a part of your long-term marketing strategy. Before hiring an SEO consultant, make sure you do your research and understand the basic practices.
Find out how to choose the right SEO agency.
2. Provide a memorable user experience
Once your website is optimised and search-engine friendly, don’t rest on your laurels! This doesn’t mean you’ve fulfilled your users’ needs and got them to convert.
You need to ensure that your users have a great experience when navigating. Your site should load fast, have a logical structure and contain the relevant visuals. A good user experience on all devices is the secret ingredient to conversion rate optimisation (CRO), so don’t forget to check that your site is equally optimised for mobile.
There are numerous ways to advertise your business online. Whether it’s on social media channels or Google, having a special budget for advertising will boost your online presence, drive traffic to your website and increase your brand awareness.
Pay-per-click (PPC) ads have proven to be especially effective. Users tend to click more on paid ads than any other form of digital advertising, meaning that as long as your ads suit their needs, they’ll be happy to engage with your business.
4. Stay active on socials
With over 3 billion people around the world actively using social media every month, it’s no secret that staying active on these platforms will expand your outreach and drive attention to your brand.
Consumers are increasingly using social media as means to decide which products to buy or which services to choose. Whether you’re a large organisation or a small business, having a strong presence on social media helps you build trust and make a strong first impression to your potential customers.
5. Produce content
Producing content that is meaningful to your target audience will help you build trust and enables you to be seen as a source of authority in your industry.
A strong content marketing strategy enables you to promote your brand and stimulate consumer engagement, but you need to make sure you remain consistent. This means your content should stay on brand and that you always deliver on your promises.
Creating content incurs little to no cost at all, so there’s no reason not to do it. Furthermore, content acts as a multi-channel engagement catalyst because it creates traction on both search engines and social networks.
6. Send out press releases
Sending press releases to online publications is a great way to let your audience know what’s new in your business. Online newspapers and industry publications have an enormous reader base, so what better way to raise awareness to your brand than sending out a press release?
Make sure your press release contains interesting information – journalists might be hungry for content, but they won’t accept dull pieces that have little substance or aren’t unique.
7. Guest post
Guest posting is writing articles for an existing website or blog. Not only does it help your SEO, but it also helps you build relationships within your industry and be seen as a source of authority.
Your posts should educate your readers and not rely on heavy promotion. The trick is to approach bloggers/ publications with caution and emphasise the benefits your content would bring them and their audience.
8. Email marketing
If you have thousands of customer email addresses in your database that you don’t know what to do with, then you’ve been missing out. Whether you offer services or you’re running an ecommerce platform, email marketing is an essential part of acquiring new customers, retaining existing ones and winning back the ones you have lost.
Engaging your contacts is simple and very cost-effective – all you need is a well-thought out email marketing strategy, an interesting campaign and you’re all set. Sending emails will help you personalise the consumer journey and gain more data about your customers!
9. Online incentives
Online incentives can be in the form of freebies, discount codes, service charges and other offers. Depending on your objectives, it’s important to limit these to your website and/or other online channels you’re looking to boost. Exclusivity is the most important aspect – your audience will feel special knowing they were rewarded for choosing your business.
10. Research discussion forums
Last but not least, discussion forums are ideal for those looking to find out more about the consumers and their needs.
People ask different questions on forums all the time, so you can easily check what’s trending and what your audience is currently interested in. Research discussion forums in your industry and don’t be afraid to comment and engage with your potential customers.
Although building an online presence is time consuming, we guarantee it’s worth every effort. Even with a limited budget, you can leverage some of these tips to generate more leads and increase your revenue.
If you’re looking to establish your online presence, Ricemedia can help. No matter your industry, our dedicated digital marketing consultants have improved the web presence for companies across a wide variety of sectors. Contact us today!