Cost Per Click (CPC) | Google
Traditional Web Advertising
These are based around traditional web advertising techniques.
As a Google company we set your daily / monthly budget, decide which words or phrases you want to target, write your advert and then every time someone searches for your words or phrases, your advert is displayed.
If managing campaigns like this yourself it is important to follow a set of guidelines to ensure that you do not waste your budgets on meaningless clicks. Relevancy of your adverts and the landing pages that they follow will increase your advert position and reduce your average cost per click.
Ricemedia. 601 The Greenhouse. Gibb Square
Custard Factory. Birmingham. B9 4AA
Custard Factory. Birmingham. B9 4AA